Variety's Strictly BusinessVariety's Strictly Business

Ready for AI-Fueled Franken-stars? Soul Machines CEO Says Yes

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Imagine being able to interact with a CGI simulation of your favorite celebrity powered by artificial intelligence. That day is already here thanks to Soul Machines, a company led by tech vet Greg Cross, who has lined up an eclectic group of famous folks from golf legend Jack Nicklaus to K-pop sensation Mark Tuan to lead the way. This is the first of a two-part hour-long conversation that continues next week. 

 
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Variety's Strictly Business

Variety journalists and industry leaders converse about news and trends in media and entertainment.  
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