Multibillion-dollar franchises like "SpongeBob SquarePants" used to require traditional media like TV or film as launch pad. But Chris Williams, CEO of the new kid-targeted brand Pocket.watch, is proving with YouTube sensation Ryan's World that the Internet can also be the breeding ground for a consumer-products phenomenon. No wonder he's attracted some big backers from UTA to Robert Downey Jr. to Viacom, which could learn a thing or two from Pocket.watch for figuring out the future of its own kids brand, Nickelodeon.