Variety's Strictly BusinessNBCUniversal's Pearlena Igbokwe on the Return of Pilots, the Value of Co-Viewing and Threading Shows Through Broadcast and Streaming Platforms
On today’s episode, NBCUniversal’s Pearlena Igbokwe details the company’s key areas of focus following the Versant Media spinoff. The leader of NBCU’s TV production operations and programming for NBC and Peacock discusses the return of the pilot process at NBC, the importance of multigenerational co-viewing and harnessing the power of broadcast and streaming platforms. The conversation was recorded April 23 as part of Variety's annual Entertainment Marketing Summit in Beverly Hills.
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