Will casual sports fans tune into the Summer Olympics in Paris this summer? Will TV advertising’s traditional upfront sales protocol endure? And why does NBCUniversal see itself increasingly becoming a technology company? Mark Marshall, NBCUniversal’s chairman of global advertising and partnerships, details how the company is bringing linear and streaming ad sales efforts together in groundbreaking ways and why it will make Olympics content available for programmatic sales for the first time.

<p>Will casual sports fans tune into the Summer Olympics in Paris this summer? Will TV advertising’s traditional upfront sales protocol endure? And why does NBCUniversal see itself increasingly becoming a technology company? Mark Marshall, NBCUniversal’s chairman of global advertising and partnerships, details how the company is bringing linear and streaming ad sales efforts together in groundbreaking ways and why it will make Olympics content available for programmatic sales for the first time.</p>

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Strictly Business

NBCUniversal Ad Sales Chief Mark Marshall Talks Upfronts, Paris Olympics and Why NBCU is Becoming a Technology Company

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