Mass Appeal CEO Peter Bittenbender discusses the relaunch of the one-time hip-hop fanzine as a content business active in music, digital, film and TV. The company is riding a wave of momentum created by the success of its Showtime docu-series “Wu-Tang Clan: Of Mics and Men.” Bittenbender details the vision for making Mass Appeal live up to the lofty expectations of its name and avoid the business potholes that have hurt Vice Media and other similiarly situated ventures.

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Mass Appeal CEO Peter Bittenbender discusses the relaunch of the one-time hip-hop fanzine as a content business active in music, digital, film and TV. The company is riding a wave of momentum created by the success of its Showtime docu-series “Wu-Tang Clan: Of Mics and Men.” Bittenbender details the vision for making Mass Appeal live up to the lofty expectations of its name and avoid the business potholes that have hurt Vice Media and other similiarly situated ventures. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Variety's Strictly Business

Mass Appeal CEO Peter Bittenbender discusses the relaunch of the one-time hip-hop fanzine as a content business active in music, digital, film and TV. The company is riding a wave of momentum created by the success of its Showtime docu-series...

Mass Appeal CEO on building a hip-hop brand and content factory

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/500b289c-e3a8-46d1-803a-ae32002228c9/transcript