ViacomCBS' Seema Patel and Dish's Tim Myers go deep on addressable TV, and how businesses like theirs have partnered together to tackle the challenge of getting the industry to adopt the tools that enable targeted commercials.

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

<p>ViacomCBS' Seema Patel and Dish's Tim Myers go deep on addressable TV, and how businesses like theirs have partnered together to tackle the challenge of getting the industry to adopt the tools that enable targeted commercials.</p><p> </p> Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

ViacomCBS' Seema Patel and Dish's Tim Myers go deep on addressable TV, and how businesses like theirs have partnered together to tackle the challenge of getting the industry to adopt the tools that enable targeted commercials.

Making Addressable Accessible: ViacomCBS, Dish Execs Explain An Advertising Innovation

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/de83ac8a-038b-4b9d-9e13-ae32000fe074/transcript

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