ViacomCBS' Seema Patel and Dish's Tim Myers go deep on addressable TV, and how businesses like theirs have partnered together to tackle the challenge of getting the industry to adopt the tools that enable targeted commercials.

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

ViacomCBS' Seema Patel and Dish's Tim Myers go deep on addressable TV, and how businesses like theirs have partnered together to tackle the challenge of getting the industry to adopt the tools that enable targeted commercials. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

ViacomCBS' Seema Patel and Dish's Tim Myers go deep on addressable TV, and how businesses like theirs have partnered together to tackle the challenge of getting the industry to adopt the tools that enable targeted commercials.

Making Addressable Accessible: ViacomCBS, Dish Execs Explain An Advertising Innovation

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/de83ac8a-038b-4b9d-9e13-ae32000fe074/transcript

With a new single out from her forthcoming album, a book partly about her own life just optioned for a docuseries and a new baby daughter to parent, Paris Hilton is plenty busy. But she's also nearly three years into launching her own company, 11:11 Media, along with co-founder Bruce Gersh, who serves as president and COO. They stopped by Variety's Entertainment Marketing Summit last week to talk about juggling it all.

With a new single out from her forthcoming album, a book partly about her own life just optioned for a docuseries and a new baby daughter to parent, Paris Hilton is plenty busy. But she's also nearly three years into launching her own company, 11:11 Media, along with co-founder Bruce Gersh, who serves as president and COO. They stopped by Variety's Entertainment Marketing Summit last week to talk about juggling it all.

Paris Hilton Takes Time Out From 11:11 Media to Talk Business

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/94377d71-c6d0-4a40-bfa0-b1620054abfe/transcript

As cryptocurrency markets rebound and slowly but surely become more mainstream, two experts discuss the potential for blockchain tech to be embraced by entertainment dealmakers as an antidote to the age-old problems of Hollywood accounting. Tarun Chitra, founder and CEO of research and advisory firm Gauntlet and co-host of “The Chopping Block” podcast, and Duke University professor Lee Reiners bring vastly different perspectives to this question. 

As cryptocurrency markets rebound and slowly but surely become more mainstream, two experts discuss the potential for blockchain tech to be embraced by entertainment dealmakers as an antidote to the age-old problems of Hollywood accounting. Tarun Chitra, founder and CEO of research and advisory firm Gauntlet and co-host of “The Chopping Block” podcast, and Duke University professor Lee Reiners bring vastly different perspectives to this question.

Is There a Hollywood Use Case for Crypto and Blockchain Tech?

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ba410f20-8419-49d0-82c9-b15c003c049d/transcript

As its success with the "Scream" franchise can attest, Project X Entertainment knows its way around the horror genre. But now the indie production outfit is back in theaters with untested IP in the form of "Abigail." Nevertheless, Project X principal William Sherak is confident lightning will strike twice.

As its success with the "Scream" franchise can attest, Project X Entertainment knows its way around the horror genre. But now the indie production outfit is back in theaters with untested IP in the form of "Abigail." Nevertheless, Project X principal William Sherak is confident lightning will strike twice.

'Abigail' Horror Flick Puts Project X to the Test

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/8fa7db37-191f-4b3b-b004-b15500550ae6/transcript

Making Addressable Accessible: ViacomCBS, Dish Execs Explain An Advertising Innovation

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