Thanks in large part to top seller Bad Bunny, Latin music saw
explosive growth in 2022, exceeding $1 billion in U.S. revenues for
the first time, and up nearly 25% from 2021. Amazon Music is on a
similar path as it relates to Latin music and its many subgenres.
Leading the charge: Rocío Guerrero, a veteran of Spotify and Warner
Music Group whose role as Amazon’s Global Head of Latin Music runs
across multiple digital and physical offerings at the retail giant.

Thanks in large part to top seller Bad Bunny, Latin music saw explosive growth in 2022, exceeding $1 billion in U.S. revenues for the first time, and up nearly 25% from 2021. Amazon Music is on a similar path as it relates to Latin music and its many subgenres. Leading the charge: Rocío Guerrero, a veteran of Spotify and Warner Music Group whose role as Amazon’s Global Head of Latin Music runs across multiple digital and physical offerings at the retail giant.

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Variety's Strictly Business

Latin Music Goes Global With Amazon’s Rocío Guerrero

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/927aed2d-4762-45bb-8cb0-afef01500bd3/transcript

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