Variety's Strictly BusinessVariety's Strictly Business

Joy and Creativity: Why TikTok's Popularity Exploded During the Pandemic

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Blake Chandlee, VP of global business solutions and head of ad sales for TikTok discusses the social media platform's meteoric rise and how its many tools kept more than 100 million users engaged during lockdown conditions. He details TikTok's unique ability to connect its creators with blue-chip marketers to generate new innovative forms of advertising.

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