Twitter execs Sarah Rosen and Lara Cohen break down how the company teams up with talent and media firms to maximize reach and engagement — while acknowledging work the social platform still needs to do.

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Twitter execs Sarah Rosen and Lara Cohen break down how the company teams up with talent and media firms to maximize reach and engagement — while acknowledging work the social platform still needs to do. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Variety's Strictly Business

Twitter execs Sarah Rosen and Lara Cohen break down how the company teams up with talent and media firms to maximize reach and engagement — while acknowledging work the social platform still needs to do.

Inside Twitter’s Strategy to Bring Celebs, Media Companies Into its Social Conversation

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/243a638b-cc78-4a52-a5fb-ae32000f3654/transcript