Robert Schildhouse, CEO of direct-to-consumer for BBC Studios, details the growing popularity of streamer BritBox and its loyal U.S. subscribers. "We have to earn our way into the living room like every streaming service does," Schildhouse says.

<p>Robert Schildhouse, CEO of direct-to-consumer for BBC Studios, details <a href="https://variety.com/2026/tv/news/britbox-podcast-on-the-box-1236668728/">the growing popularity of streamer BritBox and its loyal U.S. subscribers</a>. "We have to earn our way into the living room like every streaming service does," Schildhouse says.</p>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

<p>Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.</p>

Variety's Strictly Business

How Streamer BritBox Shapes U.K. TV Strategy Through Success With American Audiences

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/35d56abc-384a-4bbc-87ac-b42100043865/transcript