The megaphone of social media has brought dramatic changes to the business of public relations. Sean Cassidy, president of New York-based public relations and marketing firm DKC, discusses the new rules of engagement in image-making -- and image protecting -- for individuals and corporate brands. “This is not an industry for people who panic,” Cassidy says.

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

The megaphone of social media has brought dramatic changes to the business of public relations. Sean Cassidy, president of New York-based public relations and marketing firm DKC, discusses the new rules of engagement in image-making -- and image protecting -- for individuals and corporate brands. “This is not an industry for people who panic,” Cassidy says. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Variety's Strictly Business

The megaphone of social media has brought dramatic changes to the business of public relations. Sean Cassidy, president of New York-based public relations and marketing firm DKC, discusses the new rules of engagement in image-making -- and image...

How Social Media Has Changed the PR Game

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/e2777e90-d55f-44c9-8784-ae32001f0bb5/transcript