Variety's Strictly BusinessVariety's Strictly Business

How Sarah Bernhardt and Eleonora Duse Invented Celebrity Culture

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The new biography “Playing to the Gods: Sarah Bernhardt, Eleonora Duse and the Rivalry That Changed Acting Forever” details how the legendary actors were pioneering female entrepreneurs who instinctively capitalized on their fame and storied rivalry. Author Peter Rader discusses how Bernhardt and Duse helped forget the template for actors as superstars and bucked 19th century norms as women who ruled their own businesses.

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