From 'Kpop Demon Hunters' to the upcoming BTS album, Kpop is well into its global domination phase. But as analyst Robert Steiner explores in his new Luminate special report, the Korean music phenomenon is really just part of a bigger movement across Asia, where markets like Japan, India and China are poised to follow in Kpop's footsteps.

<p>From 'Kpop Demon Hunters' to the upcoming BTS album, Kpop is well into its global domination phase. But as analyst Robert Steiner explores in his <a href="https://luminatedata.com/reports/asia-global-force-in-music/">new Luminate special report,</a> the Korean music phenomenon is really just part of a bigger movement across Asia, where markets like Japan, India and China are poised to follow in Kpop's footsteps.</p>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

<p>Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.</p>

Variety's Strictly Business

How Kpop is Widening the Funnel for an Asian Music Boom

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