Variety's Strictly BusinessVariety's Strictly Business

How Kpop is Widening the Funnel for an Asian Music Boom

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From 'Kpop Demon Hunters' to the upcoming BTS album, Kpop is well into its global domination phase. But as analyst Robert Steiner explores in his new Luminate special report, the Korean music phenomenon is really just part of a bigger movement across Asia, where markets like Japan, India and China are poised to follow in Kpop's footsteps.

 
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