Kevin Goetz, founder and CEO of audience-research firm Screen Engine/ASI, has written a book, "Audience-ology: How Movie-goers Shape the Films We Love," that looks back on three decades of using test screenings to help studios and other clients fix their films before release. 

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Kevin Goetz, founder and CEO of audience-research firm Screen Engine/ASI, has written a book, "Audience-ology: How Movie-goers Shape the Films We Love," that looks back on three decades of using test screenings to help studios and other clients fix their films before release.  Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Variety's Strictly Business

Kevin Goetz, founder and CEO of audience-research firm Screen Engine/ASI, has written a book, "Audience-ology: How Movie-goers Shape the Films We Love," that looks back on three decades of using test screenings to help studios and other clients fix their films before release.

How Hollywood's Top Films Benefit From Audience Testing Revealed in New Book

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a55b676e-9b01-4af1-8c01-ae3200074eb9/transcript

Aleen Dreksler, CEO and founder of Betches Media, details the digital media brand's origin story and why it blossomed into a hub for comedy and community designed for women. The episode also features a separate conversation from the SXSW festival that highlighted Variety's recent 10 Creators to Watch list.

Aleen Dreksler, CEO and founder of <a href="https://variety.com/2024/digital/news/nfl-betches-media-partnership-women-1236248686/">Betches Media, </a>details the digital media brand's origin story and why it blossomed into a hub for comedy and community designed for women. The episode also features a separate conversation from the SXSW festival that highlighted&nbsp;<a href="https://variety.com/lists/creators-to-watch/">Variety's recent 10 Creators to Watch list.</a>

Betches Media CEO and Founder Aleen Dreksler on Building a Digital Hub for Women With Comedy and Community

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/1537f20f-f824-4798-ae12-b42f0135707c/transcript

Betches Media Founder and CEO Aleen Dreksler on Building a Digital Hub for Women With Comedy and Community 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/48251162-19b3-4853-99c9-b42f011c704a/transcript

On today’s episode, Variety’s Todd Spangler details the growing opposition within media and entertainment to Paramount Skydance’s acquisition of Warner Bros. Discovery. And Marc Malkin talks to documentary filmmaker Morgan Neville about his Focus Features documentary “Lorne,” about the enigmatic “Saturday Night Live” leader.

On today&rsquo;s episode,&nbsp;Variety&rsquo;s Todd Spangler details the<a href="https://variety.com/2026/film/news/mark-ruffalo-blasts-paramount-warner-bros-merger-senate-hearing-1236722756/"> growing opposition within media and entertainment to Paramount Skydance&rsquo;s acquisition of Warner Bros. Discovery</a>. And Marc Malkin talks to documentary filmmaker <a href="https://variety.com/2026/tv/columns/lorne-michaels-staurday-night-live-uk-smarter-funnier-cooler-1236721839/">Morgan Neville about his Focus Features documentary &ldquo;Lorne,&rdquo;</a> about the enigmatic &ldquo;Saturday Night Live&rdquo; leader.

 Daily Variety – Hollywood Marshals Opposition to Paramount-Warner Bros. Discovery Merger. Will It Matter?; ‘Lorne’ Measures the Man Behind ‘SNL'

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a7a681f8-30e5-4175-8fdc-b42e01250ee1/transcript

How Hollywood's Top Films Benefit From Audience Testing Revealed in New Book

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