Kevin Goetz, founder and CEO of audience-research firm Screen Engine/ASI, has written a book, "Audience-ology: How Movie-goers Shape the Films We Love," that looks back on three decades of using test screenings to help studios and other clients fix their films before release. 

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Kevin Goetz, founder and CEO of audience-research firm Screen Engine/ASI, has written a book, "Audience-ology: How Movie-goers Shape the Films We Love," that looks back on three decades of using test screenings to help studios and other clients fix their films before release.  Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Variety's Strictly Business

Kevin Goetz, founder and CEO of audience-research firm Screen Engine/ASI, has written a book, "Audience-ology: How Movie-goers Shape the Films We Love," that looks back on three decades of using test screenings to help studios and other clients fix their films before release.

How Hollywood's Top Films Benefit From Audience Testing Revealed in New Book

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a55b676e-9b01-4af1-8c01-ae3200074eb9/transcript

On today’s episode, in our Box Office segment, Variety’s Rebecca Rubin unpacks the rise of the Hoover-verse as author Colleen Hoover’s latest film adaptation, Universal’s “Reminders of Him,” is No. 1 at the multiplexes.

On today&rsquo;s episode, in our Box Office segment, Variety&rsquo;s Rebecca Rubin unpacks the <a href="https://variety.com/2026/film/news/colleen-hoover-movies-romances-theaters-streaming-1236683425/">rise of the Hoover-verse </a>as author Colleen Hoover&rsquo;s latest film adaptation, Universal&rsquo;s <a href="https://variety.com/2026/film/box-office/colleen-hoover-box-office-reminders-of-him-bride-collapse-pixar-hoppers-1236688430/">&ldquo;Reminders of Him,&rdquo; is No. 1 at the multiplexes.</a>

Daily Variety -- Box Office: 'Reminders of Him' Expands the Hoover-verse; 'Hoppers' Hangs Tough

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/341b2bd7-0703-4c47-8a4f-b40f0129b5bf/transcript

From 'Kpop Demon Hunters' to the upcoming BTS album, Kpop is well into its global domination phase. But as analyst Robert Steiner explores in his new Luminate special report, the Korean music phenomenon is really just part of a bigger movement across Asia, where markets like Japan, India and China are poised to follow in Kpop's footsteps.

From 'Kpop Demon Hunters' to the upcoming BTS album, Kpop is well into its global domination phase. But as analyst Robert Steiner explores in his <a href="https://luminatedata.com/reports/asia-global-force-in-music/">new Luminate special report,</a> the Korean music phenomenon is really just part of a bigger movement across Asia, where markets like Japan, India and China are poised to follow in Kpop's footsteps.

How Kpop is Widening the Funnel for an Asian Music Boom

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a73ac2e3-76a5-4173-9cfa-b40c0056545b/transcript

On today’s episode, Variety’s Gene Maddaus offers an update on the contract negotiations between SAG-AFTRA and the major studios and streamers. The Writers Guild of America is next up at the table starting March 16.

On today&rsquo;s episode, Variety&rsquo;s Gene Maddaus offers an update on the c<a href="https://variety.com/2026/film/news/sag-aftra-amptp-negotiations-studios-ai-1236681268/">ontract negotiations between SAG-AFTRA</a> and the major studios and streamers. The&nbsp;<a href="https://variety.com/2026/film/news/wga-ai-training-amptp-talks-1236684012/">Writers Guild of America is next up at the table</a> starting March 16.

Daily Variety – Hollywood Labor Negotiations: What to Expect as the WGA Heads to the Bargaining Table

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/fe11c3dc-1cf6-4d86-88e8-b40b0124cc40/transcript

How Hollywood's Top Films Benefit From Audience Testing Revealed in New Book

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