Rob Sharenow, president of programming for A+E Networks, discusses the exercise is “brand focus” that led to the revitalization of A&E Network and History amid the general downturn in viewership for ad-supported cable channels. The longtime cable executive also weighs in on how Lifetime has grown by shifting its efforts away from the extremely competitive world of scripted drama series to a broad slate of made-for-TV movies -- yes those kind of Lifetime movies.

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Rob Sharenow, president of programming for A+E Networks, discusses the exercise is “brand focus” that led to the revitalization of A&amp;E Network and History amid the general downturn in viewership for ad-supported cable channels. The longtime cable executive also weighs in on how Lifetime has grown by shifting its efforts away from the extremely competitive world of scripted drama series to a broad slate of made-for-TV movies -- yes those kind of Lifetime movies. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Variety's Strictly Business

Rob Sharenow, president of programming for A+E Networks, discusses the exercise is “brand focus” that led to the revitalization of A&E Network and History amid the general downturn in viewership for ad-supported cable channels. The longtime...

How A+E Networks Bucked the Trend and Fell Back in Love With Lifetime Movies

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/62ea54a2-e15e-49a6-b3ad-ae32001d86cf/transcript