Andrew Fitzgerald, senior vice president of streaming video services for Hearst Television, details the broadcast TV station group’s growing investment in hyper-local streaming content for its Very Local platform. The ad-supported free service is a hub for time-delayed access to local newscasts ON Hearst's major markets including Boston, Pittsburgh, New Orleans, Milwaukee and Omaha, Neb. Very Local is an effort to reach the expanding number of broadband-only homes who have lost access to local broadcast stations as well as to deepen engagement with dedicated viewers of the mothership stations in each market.  

<p>Andrew Fitzgerald, senior vice president of streaming video services for Hearst Television, details the broadcast TV station group’s growing investment in hyper-local streaming content for its Very Local platform. The ad-supported free service is a hub for time-delayed access to local newscasts ON Hearst's major markets including Boston, Pittsburgh, New Orleans, Milwaukee and Omaha, Neb. Very Local is an effort to reach the expanding number of broadband-only homes who have lost access to local broadcast stations as well as to deepen engagement with dedicated viewers of the mothership stations in each market.  </p>

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Strictly Business

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

<p>Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.</p>

Variety's Strictly Business

Hearst Television Goes Deep on Hyper Local Streaming Content

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/155384d2-c5f7-4c05-b3ee-af0900d35767/transcript

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