Latin music tips the spear of media consumption for Spanish-speaking Americans, asserts Bruno Del Granado, the head of Latin music touring at CAA. A former executive at MTV and manager of Ricky Martin, the Miami-based industry veteran traces the genre’s arrival on U.S. shores — from ‘La Bamba’ to Selena, “Despacito” and Bad Bunny — as it stands poised to surpass $1 billion in recorded music revenue in 2022.

<p>Latin music tips the spear of media consumption for Spanish-speaking Americans, asserts Bruno Del Granado, the head of Latin music touring at CAA. A former executive at MTV and manager of Ricky Martin, the Miami-based industry veteran traces the genre&rsquo;s arrival on U.S. shores &mdash; from &lsquo;La Bamba&rsquo; to Selena, &ldquo;Despacito&rdquo; and Bad Bunny &mdash; as it stands poised to surpass $1 billion in recorded music revenue in 2022.</p>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

From ‘La Bamba’ to Bad Bunny: How Latin Music Conquered America, With CAA’s Bruno Del Granado

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ff50ec96-e9ec-4a3d-8760-ae92010899a4/transcript

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