Latin music tips the spear of media consumption for Spanish-speaking Americans, asserts Bruno Del Granado, the head of Latin music touring at CAA. A former executive at MTV and manager of Ricky Martin, the Miami-based industry veteran traces the genre’s arrival on U.S. shores — from ‘La Bamba’ to Selena, “Despacito” and Bad Bunny — as it stands poised to surpass $1 billion in recorded music revenue in 2022.