A key piece of the massive marketing machinery behind Marvel blockbusters like "Avengers: Infinity War" and "Black Panther" are the partnerships struck with consumer brands as varied as American Airlines and Lexus to help get the word out. Mindy Hamilton, senior VP of global partnerships and marketing at Marvel, discusses how she puts the 'art' in partnerships.

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

A key piece of the massive marketing machinery behind Marvel blockbusters like "Avengers: Infinity War" and "Black Panther" are the partnerships struck with consumer brands as varied as American Airlines and Lexus to help get the word out. Mindy Hamilton, senior VP of global partnerships and marketing at Marvel, discusses how she puts the 'art' in partnerships. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Variety's Strictly Business

A key piece of the massive marketing machinery behind Marvel blockbusters like "Avengers: Infinity War" and "Black Panther" are the partnerships struck with consumer brands as varied as American Airlines and Lexus to help get the word out. Mindy...

Ep3 - The Heroine Behind Marvel's Marketing Super Powers

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/b38c6f19-dbda-4ae8-a815-ae320028804e/transcript

Advertisement