On today’s episode, as part of Variety’s ongoing series celebrating NBC’s centennial, we revisit the history of NBC’s “Must See TV” branding campaign that came to define the network’s dominance in the 1990s. Jennifer Storms, NBCUniversal’s chief marketing officer for television and streaming, explains how that sturdy foundation helps them reach multiplatform viewers today.

On today&rsquo;s episode, as part of <a href="https://variety.com/2026/tv/news/nbc-firsts-broadcasting-color-late-night-garroway-nbc100-1236770818/">Variety&rsquo;s ongoing series celebrating NBC&rsquo;s centennial</a>, we revisit the history of NBC&rsquo;s &ldquo;Must See TV&rdquo; branding campaign that came to define the network&rsquo;s dominance in the 1990s. Jennifer Storms, NBCUniversal&rsquo;s chief marketing officer for television and streaming, explains how that <a href="https://variety.com/2026/tv/news/nbc-america-250-promo-2028-olympics-nbc100-celebration-1236801253/">sturdy foundation helps them reach multiplatform viewers</a> today.

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Variety journalists and industry leaders converse about news and trends in media and entertainment. "Daily Variety" episodes offer entertainment business headlines and news analysis, published Monday through Thursday. "Strictly Business" episodes, published on Friday, feature long-form interviews with the newsmakers, movers and shakers who drive the business of entertainment.

Variety journalists and industry leaders converse about news and trends in media and entertainment. "Daily Variety" episodes offer entertainment business headlines and news analysis, published Monday through Thursday. "Strictly Business" episodes, published on Friday, feature long-form interviews with the newsmakers, movers and shakers who drive the business of entertainment.

Variety's Strictly Business

Daily Variety – How NBC’s ‘Must See TV’ Branding Campaign of the 1990s Changed America’s Viewing Habits

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/30b0310a-6566-4adf-b89e-b48801219ee9/transcript