On today’s episode, Apple content chief Eddy Cue and producer Jerry Bruckheimer speak to Variety at the Cannes Lions festival about the tech giant’s influence in entertainment, how they’re working to get Brad Pitt back into a fast car for an “F1” movie sequel and how Apple’s incoming CEO feels about the company's expansion into TV and film.

<p>On today&rsquo;s episode, <a href="https://variety.com/2025/film/news/f1-apple-movie-strategy-tim-cook-lewis-hamilton-1236424270/">Apple content chief Eddy Cue and producer Jerry Bruckheimer </a>speak to Variety at the <a href="https://variety.com/t/cannes-lions/">Cannes Lions festival</a> about the tech giant&rsquo;s influence in entertainment, how they&rsquo;re working to get Brad Pitt back into a fast car for an &ldquo;F1&rdquo; movie sequel and how Apple&rsquo;s incoming CEO feels about the company's expansion into TV and film.</p>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Variety journalists and industry leaders converse about news and trends in media and entertainment. "Daily Variety" episodes offer entertainment business headlines and news analysis, published Monday through Thursday. "Strictly Business" episodes, published on Friday, feature long-form interviews with the newsmakers, movers and shakers who drive the business of entertainment.

<p>Variety journalists and industry leaders converse about news and trends in media and entertainment. "Daily Variety" episodes offer entertainment business headlines and news analysis, published Monday through Thursday. "Strictly Business" episodes, published on Friday, feature long-form interviews with the newsmakers, movers and shakers who drive the business of entertainment.</p>

Variety's Strictly Business

Eddy Cue and Jerry Bruckheimer talk ‘F1’ Sequel – Brad Pitt ‘Would Like to Get in That Car Again’ – and Apple’s Evolution in Movies and TV in Cannes Lions Sitdown With Variety

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/80f14f33-92ed-4d3b-a0dd-b472010c3b1b/transcript