Allison Page, president of Magnolia Network, offers behind-the-scenes details of how HGTV stars Chip and Joanna Gaines returned to TV with the Jan. 5 launch of the Magnolia Network. She explains the business rationale why it makes sense for the lifestyle mavens and Discovery to invest in a linear channel even at this time of streaming transformation. “We gave a lot of people a cozy sweatshirt,” she says of the "comfort food TV" that Magnolia aims to provide.

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<p>Allison Page, president of Magnolia Network, offers behind-the-scenes details of how HGTV stars Chip and Joanna Gaines returned to TV with the Jan. 5 launch of the Magnolia Network. She explains the business rationale why it makes sense for the lifestyle mavens and Discovery to invest in a linear channel even at this time of streaming transformation. “We gave a lot of people a cozy sweatshirt,” she says of the "comfort food TV" that Magnolia aims to provide.</p><p> </p> Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

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Strictly Business

Allison Page, president of Magnolia Network, offers behind-the-scenes details of how HGTV stars Chip and Joanna Gaines returned to TV with the Jan. 5 launch of the Magnolia Network. She explains the business rationale why it makes sense for the lifestyle mavens and Discovery to invest in a linear channel even at this time of streaming transformation. “We gave a lot of people a cozy sweatshirt,” she says of the "comfort food TV" that Magnolia aims to provide.

Chip and Joanna Gaines Renovate Their TV Business With Magnolia Network Launch

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/1ffbdd44-5416-4b4c-b242-ae3200068247/transcript

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