The message from Ynon Kreiz's keynote Q&A at the Variety Entertainment & Technology Summit is that while "Barbie" may be a huge opening salvo in his plan to turn toy brands into media IP, it's just the beginning of a versatile long-term strategy that will extend far beyond the cinema to TV and gaming for the likes of "Monster High" and "Hot Wheels" 

<p>The message from Ynon Kreiz's keynote Q&amp;A at the Variety Entertainment &amp; Technology Summit is that while "Barbie" may be a huge opening salvo in his plan to turn toy brands into media IP, it's just the beginning of a versatile long-term strategy that will extend far beyond the cinema to TV and gaming for the likes of "Monster High" and "Hot Wheels" </p>

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Strictly Business

Barbie, Shmarbie: Mattel CEO's Media Strategy is More Than Just One Movie

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/484143b5-d579-4740-a0d2-b089015348ee/transcript

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