The message from Ynon Kreiz's keynote Q&A at the Variety Entertainment & Technology Summit is that while "Barbie" may be a huge opening salvo in his plan to turn toy brands into media IP, it's just the beginning of a versatile long-term strategy that will extend far beyond the cinema to TV and gaming for the likes of "Monster High" and "Hot Wheels" 

The message from Ynon Kreiz's keynote Q&amp;A at the Variety Entertainment &amp; Technology Summit is that while "Barbie" may be a huge opening salvo in his plan to turn toy brands into media IP, it's just the beginning of a versatile long-term strategy that will extend far beyond the cinema to TV and gaming for the likes of "Monster High" and "Hot Wheels"

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Variety's Strictly Business

Barbie, Shmarbie: Mattel CEO's Media Strategy is More Than Just One Movie

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/484143b5-d579-4740-a0d2-b089015348ee/transcript

On today’s episode, Variety’s Kate Aurthur hosts a “Strictly Business Live” conversation from the SXSW Festival in Austin, Texas. Google TV hosted a Next Generation Podcast Brunch featuring a conversation with Google’s Juanjo Duran and VeYou founder and CEO Tommy Harper. The pair discuss the burgeoning business of microdramas and how Google TV is integrating the format into its content hubs.

On today&rsquo;s episode, Variety&rsquo;s Kate Aurthur hosts a &ldquo;Strictly Business Live&rdquo; conversation from the SXSW Festival in Austin, Texas. Google TV hosted a Next Generation Podcast Brunch featuring a conversation with Google&rsquo;s Juanjo Duran and VeYou founder and CEO Tommy Harper. The pair discuss the burgeoning business of microdramas and how Google TV is integrating the format into its content hubs.

Google TV Embraces Microdrama Boom With Discovery and Navigation Tools as Producers Tackle Format: 'We Want to Be HBO Mashed Up With TikTok'

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/57a8741d-e5ca-4b65-8fe6-b41301217d98/transcript

On today’s episode, in our Cover Story segment, Variety’s Ethan Shanfeld details his profile of Miley Cyrus as she embraces the legacy of “Hannah Montana," tackling stage fright and the buzz about her possibly playing the Super Bowl Halftime Show.

On today&rsquo;s episode, in our Cover Story segment, Variety&rsquo;s Ethan Shanfeld details <a href="https://variety.com/2026/tv/features/miley-cyrus-hannah-montana-anniversary-interview-1236690938/">his profile of Miley Cyrus as she embraces the legacy of &ldquo;Hannah Montana,"</a> tackling stage fright and the buzz about her possibly playing the Super Bowl Halftime Show.

Daily Variety -- Cover Story: Happy at Last, Miley Cyrus Reclaims the Legacy of ‘Hannah Montana’

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/b137a5d6-f56d-473e-bfbb-b412011f5116/transcript

On today’s episode, we’ll hear from Variety’s Marc Malkin on his chat with Zendaya on the red carpet for A24’s The Drama. And Variety reporter Jack Dunn details one of his cult-favorite digital series, Tim Heidecker's “On Cinema at the Cinema” and why it’s had such a long run with Gen Z cinephiles.

On today&rsquo;s episode, we&rsquo;ll hear from Variety&rsquo;s Marc Malkin <a href="https://variety.com/2026/film/news/zendaya-the-drama-premiere-dress-2015-oscars-1236691925/">on his chat with Zendaya on the red carpet for A24&rsquo;s The Drama</a>. And Variety reporter Jack Dunn details one of his cult-favorite digital series,&nbsp;<a href="https://variety.com/2026/film/news/on-cinema-tim-heidecker-gregg-turkington-oscar-special-1236684150/">Tim Heidecker's &ldquo;On Cinema at the Cinema&rdquo; </a>and why it&rsquo;s had such a long run with Gen Z cinephiles.

Daily Variety -- Zendaya Dresses to Impress; Cult-Fave Series 'On Cinema at the Cinema' Hits the Road

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/8ccef542-6d79-42de-98a2-b41101218867/transcript

Barbie, Shmarbie: Mattel CEO's Media Strategy is More Than Just One Movie

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