The message from Ynon Kreiz's keynote Q&A at the Variety Entertainment & Technology Summit is that while "Barbie" may be a huge opening salvo in his plan to turn toy brands into media IP, it's just the beginning of a versatile long-term strategy that will extend far beyond the cinema to TV and gaming for the likes of "Monster High" and "Hot Wheels" 

The message from Ynon Kreiz's keynote Q&amp;A at the Variety Entertainment &amp; Technology Summit is that while "Barbie" may be a huge opening salvo in his plan to turn toy brands into media IP, it's just the beginning of a versatile long-term strategy that will extend far beyond the cinema to TV and gaming for the likes of "Monster High" and "Hot Wheels"

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

Variety's Strictly Business

Barbie, Shmarbie: Mattel CEO's Media Strategy is More Than Just One Movie

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/484143b5-d579-4740-a0d2-b089015348ee/transcript

Aleen Dreksler, CEO and founder of Betches Media, details the digital media brand's origin story and why it blossomed into a hub for comedy and community designed for women. The episode also features a separate conversation from the SXSW festival that highlighted Variety's recent 10 Creators to Watch list.

Aleen Dreksler, CEO and founder of <a href="https://variety.com/2024/digital/news/nfl-betches-media-partnership-women-1236248686/">Betches Media, </a>details the digital media brand's origin story and why it blossomed into a hub for comedy and community designed for women. The episode also features a separate conversation from the SXSW festival that highlighted&nbsp;<a href="https://variety.com/lists/creators-to-watch/">Variety's recent 10 Creators to Watch list.</a>

Betches Media CEO and Founder Aleen Dreksler on Building a Digital Hub for Women With Comedy and Community

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/1537f20f-f824-4798-ae12-b42f0135707c/transcript

Betches Media Founder and CEO Aleen Dreksler on Building a Digital Hub for Women With Comedy and Community 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/48251162-19b3-4853-99c9-b42f011c704a/transcript

On today’s episode, Variety’s Todd Spangler details the growing opposition within media and entertainment to Paramount Skydance’s acquisition of Warner Bros. Discovery. And Marc Malkin talks to documentary filmmaker Morgan Neville about his Focus Features documentary “Lorne,” about the enigmatic “Saturday Night Live” leader.

On today&rsquo;s episode,&nbsp;Variety&rsquo;s Todd Spangler details the<a href="https://variety.com/2026/film/news/mark-ruffalo-blasts-paramount-warner-bros-merger-senate-hearing-1236722756/"> growing opposition within media and entertainment to Paramount Skydance&rsquo;s acquisition of Warner Bros. Discovery</a>. And Marc Malkin talks to documentary filmmaker <a href="https://variety.com/2026/tv/columns/lorne-michaels-staurday-night-live-uk-smarter-funnier-cooler-1236721839/">Morgan Neville about his Focus Features documentary &ldquo;Lorne,&rdquo;</a> about the enigmatic &ldquo;Saturday Night Live&rdquo; leader.

 Daily Variety – Hollywood Marshals Opposition to Paramount-Warner Bros. Discovery Merger. Will It Matter?; ‘Lorne’ Measures the Man Behind ‘SNL'

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a7a681f8-30e5-4175-8fdc-b42e01250ee1/transcript

Barbie, Shmarbie: Mattel CEO's Media Strategy is More Than Just One Movie

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