Banijay CEO Marco Bassetti has a wide-ranging conversation on with Elsa Keslassy, Variety’s international editor, at the Mipcom content market in Cannes on Oct. 13. Bassetti details the Euro production group’s focus on profits over kudos, its experiments with digital creators and the pros and cons of working in Europe versus the U.S.

<p>Banijay CEO Marco Bassetti has a wide-ranging conversation on with Elsa Keslassy, Variety&rsquo;s international editor, at the Mipcom content market in Cannes on Oct. 13. Bassetti details the Euro production group&rsquo;s focus on profits over kudos, its experiments with digital creators and the pros and cons of working in Europe versus the U.S.</p>

Industry leaders converse about business deals, strategy and the future of media and entertainment.

Strictly Business

Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.

<p>Industry leaders converse about business deals, strategy and the future of media and entertainment on Variety's weekly interview series.</p>

Variety's Strictly Business

Banijay CEO Marco Bassetti on Producing in U.S. vs Europe, Pilots With Digital Creators and More

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/c228e1f8-b0c1-49b3-b9cb-b38000e39261/transcript

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