On today's episode, movie marketing veteran Gerry Rich discusses the evolution of entertainment marketing as a discipline. Rich, an alumnus of Miramax, MGM, Paramount and Columbia Pictures, has penned the newly published memoir "Chasing Hollywood: A Marketing Chief's Lessons on Breaking Through."

<p>On today's episode, movie marketing veteran Gerry Rich<a href="https://variety.com/2026/film/news/gerry-rich-iron-man-movie-marketing-strictly-business-1236945785/"> discusses the evolution of entertainment marketing</a> as a discipline. Rich, an alumnus of Miramax, MGM, Paramount and Columbia Pictures, has penned the newly published memoir "Chasing Hollywood: A Marketing Chief's Lessons on Breaking Through."</p>

Industry leaders converse about business deals, strategy and the future of media and entertainment.