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Daily Variety – How NBC’s ‘Must See TV’ Branding Campaign of the 1990s Changed America’s Viewing Habits

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Strictly Business

Industry leaders converse about business deals, strategy and the future of media and entertainment.
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On today’s episode, as part of Variety’s ongoing series celebrating NBC’s centennial, we revisit the history of NBC’s “Must See TV” branding campaign that came to define the network’s dominance in the 1990s. Jennifer Storms, NBCUniversal’s chief marketing officer for television and streaming, explains how that sturdy foundation helps them reach multiplatform viewers today.

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Strictly Business

Industry leaders converse about business deals, strategy and the future of media and entertainment.
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