Strictly BusinessDaily Variety – How NBC’s ‘Must See TV’ Branding Campaign of the 1990s Changed America’s Viewing Habits
On today’s episode, as part of Variety’s ongoing series celebrating NBC’s centennial, we revisit the history of NBC’s “Must See TV” branding campaign that came to define the network’s dominance in the 1990s. Jennifer Storms, NBCUniversal’s chief marketing officer for television and streaming, explains how that sturdy foundation helps them reach multiplatform viewers today.
See omnystudio.com/listener for privacy information.
In 1 playlist(s)
Strictly Business
Industry leaders converse about business deals, strategy and the future of media and entertainment.Social links
Follow podcast
Recent clips
Music Fans Shrug Off Ticket Price Hikes to Keep Summer Concert Business Humming
29:01
Daily Variety -- California Film Commissioner Colleen Bell Talks State Tax Incentive Battles, Hollywood’s Future and More
14:06
Madison Wells Balances Art, Commerce and Audience Demands to Back Movies, TV Shows, Live Events
18:32