Chronicle Media chiefs Aaron Sisto and Scott Greenberg detail how they've built an audience simulation platform to help brands and studios reach audiences and "acquire them as fans," as Sisto explains.

<p>Chronicle Media chiefs Aaron Sisto and Scott Greenberg detail how they've built an audience simulation platform to help brands and studios reach audiences and "acquire them as fans," as Sisto explains.</p>

Industry leaders converse about business deals, strategy and the future of media and entertainment.