While everyone is thinking about the COVID-19 pandemic, writer, filmmaker John Safran is checking up on the world's largest cigarette company, Philip Morris. 

In September 2018, on the same day as World No-Tobacco Day, Philip Morris announced it wants to “unsmoke” the world.

In his latest book, Puff Piece – How Philip Morris Set Vaping Alight (and burned down the English language), John Safran investigates how the tobacco company bend and shape-shift language to convince the world they're helping people give up smoking through genius marketing.

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

Follow Mark Bouris on Instagram, LinkedIn & YouTube.

Want to grow your business and stay ahead of the pack? Access Mark Bouris' Masterclasses.

Got a question or comment for Mark? Send an email. 

See omnystudio.com/listener for privacy information.

While everyone is thinking about the COVID-19 pandemic, writer, filmmaker John Safran is checking up on the world's largest cigarette company, Philip Morris.&nbsp;In September 2018, on the same day as World No-Tobacco Day, Philip Morris announced it wants to &ldquo;unsmoke&rdquo; the world.In his latest book, <a href="https://www.penguin.com.au/books/puff-piece-9781760890155">Puff Piece &ndash; How Philip Morris Set Vaping Alight (and burned down the English language)</a>, John Safran investigates how the tobacco company bend and shape-shift language to convince the world they're helping people give up smoking through genius marketing.&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;&ndash;Follow Mark Bouris on&nbsp;<a href="https://www.instagram.com/mark_bouris/">Instagram</a>,&nbsp;<a href="https://au.linkedin.com/in/markbouris">LinkedIn</a>&nbsp;&amp; <a href="https://www.youtube.com/channel/UCPX01K1JgNS5pyzUtwtCtsQ">YouTube.</a>Want to grow your business and stay ahead of the pack? <a href="https://mentored.com.au/homepage/learn/masterclasses/">Access Mark Bouris' Masterclasses</a>.Got a question or comment for Mark? <a href="mailto:support@mentored.com.au">Send an email</a>.&nbsp;See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.<hr>

Too often, we avoid real conversations. Entrepreneur Mark Bouris sits down and gets to know people, understands what makes them tick, and shares the great and unusual things they’re doing. There’s no sugar coating. There’s no hiding behind fancy marketing slogans. Just an honest conversation.

Too often, we avoid real conversations. Entrepreneur Mark Bouris sits down and gets to know people, understands what makes them tick, and shares the great and unusual things they&rsquo;re doing. There&rsquo;s no sugar coating. There&rsquo;s no hiding behind fancy marketing slogans. Just an honest conversation.

Advertisement