  DId you know that out of 10 people 8 are tuned into FM radio; Only 5% are listening to some other form of audio. Out of 5%, 3% are tuning into digital audio and 2% are using some device.

On this episode, Vineet talks to Preeti Nihalani, COO at ENIL. Preeti talks to Vineet about Mirchi's expansion into video, and digital apps, why radio is a tough business to enter and to exit, and how technology is disrupting the radio ads business.

They also celebrate 100 years of Radio Broadcasting. 

Find Preeti on LinkedIn

About the Show:
The Storytellers and Storysellers Podcast gives you a front-row seat to find out how the best stories are told and sold. Tune in for strategy & storytelling perspectives from the brightest minds in entertainment, in conversation with Vineet Kanabar. From music to movies, from gaming to podcasts, from content creators to technology, all entertainment at once place! New episodes every Thursday!

Follow Vineet Kanabar on Twitter & Instagram

Find the show across audio streaming apps:
Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music

Do follow IVM Podcasts on social media.
We are @ivmpodcasts on Facebook, Twitter, & Instagram.

You can listen to this show and other awesome shows on the new and improved IVM Podcasts App on Android or iOS. 

DId you know that out of 10 people 8 are tuned into FM radio; Only 5% are listening to some other form of audio. Out of 5%, 3% are tuning into digital audio and 2% are using some device.
On this episode, Vineet talks to Preeti Nihalani, COO at ENIL. Preeti talks to Vineet about Mirchi's expansion into video, and digital apps, why radio is a tough business to enter and to exit, and how technology is disrupting the radio ads business.
They also celebrate 100 years of Radio Broadcasting. 
Find Preeti on <a href="https://www.linkedin.com/in/preeti-nihalani-b545a6b/?originalSubdomain=in">LinkedIn</a> 
About the Show: The Storytellers and Storysellers Podcast gives you a front-row seat to find out how the best stories are told and sold. Tune in for strategy &amp; storytelling perspectives from the brightest minds in entertainment, in conversation with Vineet Kanabar. From music to movies, from gaming to podcasts, from content creators to technology, all entertainment at once place! New episodes every Thursday!
Follow Vineet Kanabar on <a href="https://twitter.com/ashcharyafuckit">Twitter</a> &amp; <a href="https://instagram.com/ashcharyafuckit">Instagram</a> 
Find the show across audio streaming apps: <a href="https://open.spotify.com/show/3FeiKZLsy9mkMALG8Ko68n?si=dd58b7aec130448e">Spotify</a> | <a href="https://podcasts.apple.com/in/podcast/story-tellers-and-story-sellers-with-vineet-kanabar/id1486128278">Apple Podcasts</a> | <a href="https://podcasts.google.com/feed/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvZTBkY2U0YjMtMmViOC00OGNiLTgyMmMtYWYxZDAwZTAzZTIwL2QxZDc5ZGIwLTljMTEtNDQ4OC04OGE0LWFmNGYwMGFiMDJjMi8zNmM0ZjZkNy0wMTY0LTQzMmMtOWFiNy1hZjRmMDBhYjAyZTMvcG9kY2FzdC5yc3M">Google Podcasts</a> | <a href="https://www.jiosaavn.com/shows/story-tellers-and-story-sellers-with-vineet-kanabar/1/6nsielS,NAo_">JioSaavn</a> | <a href="https://gaana.com/podcast/story-tellers-and-story-sellers-season-1">Gaana</a> | <a href="https://music.amazon.in/podcasts/fc5fed7f-ec51-44fa-81b4-9e931792e054/story-tellers-and-story-sellers-with-vineet-kanabar">Amazon Music</a>
Do follow IVM Podcasts on social media. We are @ivmpodcasts on <a href="https://www.facebook.com/ivmpodcasts/">Facebook</a>, <a href="https://twitter.com/IVMPodcasts">Twitter</a>, &amp; <a href="https://www.instagram.com/ivmpodcasts/?hl=en">Instagram</a>.
You can listen to this show and other awesome shows on the new and improved IVM Podcasts App on Android or iOS.

Storytellers and Storysellers Podcast gives you a front-row seat to find out how the best stories are told and sold. Tune in for strategy & storytelling perspectives from the brightest minds in entertainment, in conversation with Vineet Kanabar. From music to movies, from gaming to podcasts, from platforms to technologies. New episodes every Thursday.


Follow the host Vineet Kanabar on Twitter & Instagram: https://twitter.com/ashcharyafuckit and https://instagram.com/ashcharyafuckit

Storytellers and Storysellers Podcast gives you a front-row seat to find out how the best stories are told and sold. Tune in for strategy &amp; storytelling perspectives from the brightest minds in entertainment, in conversation with Vineet Kanabar. From music to movies, from gaming to podcasts, from platforms to technologies. New episodes every Thursday. Follow the host Vineet Kanabar on Twitter &amp; Instagram: <a target="_blank" data-stringify-link="https://twitter.com/ashcharyafuckit" delay="150" data-sk="tooltip_parent" href="https://twitter.com/ashcharyafuckit" rel="noopener noreferrer">https://twitter.com/ashcharyafuckit</a> and <a target="_blank" data-stringify-link="https://instagram.com/ashcharyafuckit" delay="150" data-sk="tooltip_parent" href="https://instagram.com/ashcharyafuckit" rel="noopener noreferrer">https://instagram.com/ashcharyafuckit</a>

Entertainment is like food for the brain. It is the window to culture and a great way to understand the world around us. The internet has changed what it means to be an entertainer, creating new storytellers with millions of fans.

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