Being a marketer, little compares to the thrill of getting suckered into brilliant marketing and then psychoanalysing yourself & unpacking a campaign from the other side.

This episode is a deep dive into what - in my perspective as a consumer - was a PERFECT digital marketing campaign. I say this rarely. This brand took me on a journey from completely cold to total brand fan in the space of a week.

For today I’ve got 6 reasons their marketing SLAYED and how you can do it too.

Here is the Sitting Pretty webpage I referenced, too.