As Viva continues to stumble along and figure itself out, so does seemingly everyone else in the 1970s. In the midst of the sexual revolution and the rise of “Porno Chic,” there’s a chorus of anti-porn feminists attacking Bob Guccione’s publishing empire, and Viva’s caught in the middle.

As Viva continues to stumble along and figure itself out, so does seemingly everyone else in the 1970s. In the midst of the sexual revolution and the rise of “Porno Chic,” there’s a chorus of anti-porn feminists attacking Bob Guccione’s publishing empire, and Viva’s caught in the middle.

New York City, 1973. Bob Guccione, the founder of the men’s magazine Penthouse, is about to drop his latest project, and it’s not quite what anyone is expecting. Enter Viva, an erotic magazine for women published by a porn king but staffed by – drumroll – a bunch of feminist writers and editors. Viva features groundbreaking full-frontal male nudes, writing by feminist icons like Betty Friedan, and profiles of literary legends like Maya Angelou. Its cover stars include Bianca Jagger and Shelley Duvall. Anna Wintour is even Viva’s fashion editor at one point. But what is originally conceived as a high-end, progressive, sexual utopia for women… doesn't quite turn out that way.

Stiffed is an Original Series from Crooked Media and iHeartPodcasts. You can listen to all 8 episodes out now, wherever you get your podcasts.

New York City, 1973. Bob Guccione, the founder of the men’s magazine Penthouse, is about to drop his latest project, and it’s not quite what anyone is expecting. Enter Viva, an erotic magazine for women published by a porn king but staffed by – drumroll – a bunch of feminist writers and editors. Viva features groundbreaking full-frontal male nudes, writing by feminist icons like Betty Friedan, and profiles of literary legends like Maya Angelou. Its cover stars include Bianca Jagger and Shelley Duvall. Anna Wintour is even Viva’s fashion editor at one point. But what is originally conceived as a high-end, progressive, sexual utopia for women… doesn't quite turn out that way.
Stiffed is an Original Series from Crooked Media and iHeartPodcasts. You can listen to all 8 episodes out now, wherever you get your podcasts.

Stiffed

Not-So-Porno Chic

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/b7ec8653-fd94-42f6-8624-afe7011ca3be/transcript

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