Think you know your college basketball? Kori Rumore of the Chicago Tribune joins Steve and Jane to reveal the real origins of the term "March Madness" and the battle over its commercial use.

Think you know your college basketball? Kori Rumore of the Chicago Tribune joins Steve and Jane to reveal the real origins of the term "March Madness" and the battle over its commercial use.

Steve Cochran rings the morning bell and gets your day started right. Featuring the best guests, the best interviews, and the best conversation, Steve Cochran is talking about what’s happening in your world. Smart, informative and (occasionally) funny, The Steve Cochran Show cuts through all the noise and brings you real talk radio every weekday from 5:30-9am on 890 WLS.

Steve Cochran rings the morning bell and gets your day started right. Featuring the best guests, the best interviews, and the best conversation, Steve Cochran is talking about what’s happening in your world. Smart, informative and (occasionally) funny, The Steve Cochran Show cuts through all the noise and brings you real talk radio every weekday from 5:30-9am on 890 WLS.

Steve Cochran on The Big 89

Steve Cochran rings the morning bell and gets your day started right. Featuring the best guests, the best interviews, and the best conversation, Steve Cochran is talking about what&rsquo;s happening in your world. Smart, informative and (occasionally) funny, The Steve Cochran Show cuts through all the noise and brings you real talk radio every weekday from 5:30-9am on 890 WLS.

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