This week the Benchmark team takes a look at one of South Korea's most promising new exports: beauty products. Seoul is pivoting away from the country's reliance on government-sponsored companies like Samsung and LG and instead attempting to capitalize on its multi-generation tradition of expensive, multi-step skincare regimens. Women - and men - around the world are buying into the trend, helping overseas beauty sales for Korean beauty products to rise 73 last year. Co-hosts Kate Smith and Scott Lanman are joined by Nina Bahadur, a senior editor at Conde Nast, and Alicia Yoon, founder of the cult K-beauty e-commerce company Peach and Lily, to see just how much fancy face creams are helping South Korea's economy.

<p>This week the Benchmark team takes a look at one of South Korea's most promising new exports: beauty products. Seoul is pivoting away from the country's reliance on government-sponsored companies like Samsung and LG and instead attempting to capitalize on its multi-generation tradition of expensive, multi-step skincare regimens. Women - and men - around the world are buying into the trend, helping overseas beauty sales for Korean beauty products to rise 73 last year. Co-hosts Kate Smith and Scott Lanman are joined by Nina Bahadur, a senior editor at Conde Nast, and Alicia Yoon, founder of the cult K-beauty e-commerce company Peach and Lily, to see just how much fancy face creams are helping South Korea's economy.</p>

Tariffs, crypto, deregulation, tax cuts, protectionism, are just some of the things back on the table when Donald Trump returns to the Presidency. To help you plan for Trump's singular approach to economics, Bloomberg presents Trumponomics, a weekly podcast focused on the Trump administration's economic policies and plans. Editorial head of government and economics Stephanie Flanders will be joined each week by reporters in Washington D.C. and Wall Street to examine how Trump's policies are shaping the global economy and what on earth is going to happen next.

<p>Tariffs, crypto, deregulation, tax cuts, protectionism, are just some of the things back on the table when Donald Trump returns to the Presidency. To help you plan for Trump's singular approach to economics, Bloomberg presents Trumponomics, a weekly podcast focused on the Trump administration's economic policies and plans. Editorial head of government and economics Stephanie Flanders will be joined each week by reporters in Washington D.C. and Wall Street to examine how Trump's policies are shaping the global economy and what on earth is going to happen next.</p>

Who will win the trade war, and how? If the job market is so strong, why does your paycheck seem so meager? What will drive the economy of the future? Stephanomics, a podcast hosted by Bloomberg Economics head Stephanie Flanders, will take listeners on location each week to answer questions like these and bring the global economy to life.

Trumponomics

51: Fancy Face Cream, South Korea’s Next Economic Engine

51: Fancy Face Cream, South Korea's Next Economic Engine

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/655e593d-7ff0-4979-8699-ae2b00280bd0/transcript

Advertisement