In this episode, Joel interviews Paige Ratterman who helps entrepreneurs and managers to build their brand and market their businesses and organizations more effectively. She does this in a range of ways, including helping them to leverage the immense power of podcasting. In fact, she is responsible for sourcing many of the cool guests that have been on Stay Hungry, lately.

 

They discuss how podcasting benefits anyone who does it. She explains how to get started, including how to overcome your nerves and feel comfortable with appearing as a guest. She and Joel also talk about how niching down has enabled Paige to grow her business fast and how she is starting to train others to find success as VAs.





KEY TAKEAWAYS

 
Podcasting is an effective way to quickly improve your profile.
It opens up the chance to engage in conversations that teach you a huge amount about your customers.
Podcasting is about relationship building, which is why it is such a powerful marketing tool.
Podcasts are evergreen, so can bring in leads long after you published them.
Paige coaches her clients so that they make a strong connection with their audience. She shares several tips in this podcast.
You need to make your guests feel comfortable. Paige shares several ways to do that.
For many people sharing who they are with the world is a daunting prospect. In the podcast, Paige explains how to overcome that hurdle.
Be persistent with podcasting. It will take a few episodes to feel comfortable and gather momentum.
As a business owner don´t be afraid to hire help. You will grow so much faster when you do.
Being a virtual assistant is a great side-hustle or full-time online job. Paige is offering VA training.

 

BEST MOMENTS

‘Podcasting is a great investment. You can repurpose the content, over and over. ´

‘Be prepared to answer questions and have your call to action ready.’

‘Podcasts are a brilliant way to just constantly be consuming something without interrupting your day.’

 

EPISODE RESOURCES

Paige´s email: paigeonlineva@gmail.com

Want to be a VA? Use Paige´s guide to do it - https://payhip.com/TheInvisibleOfficeGuides

 

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

 

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

 

Website: https://paigeonlineva.com/

How to become a virtual assistant brochure: 






ABOUT THE HOSTS

 

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.

 

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

 

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

 

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

 

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel interviews Paige Ratterman who helps entrepreneurs and managers to build their brand and market their businesses and organizations more effectively. She does this in a range of ways, including helping them to leverage the immense power of podcasting. In fact, she is responsible for sourcing many of the cool guests that have been on Stay Hungry, lately.
&nbsp;
They discuss how podcasting benefits anyone who does it. She explains how to get started, including how to overcome your nerves and feel comfortable with appearing as a guest. She and Joel also talk about how niching down has enabled Paige to grow her business fast and how she is starting to train others to find success as VAs.
 
KEY TAKEAWAYS
&nbsp;
<ul>
<li aria-level="1">Podcasting is an effective way to quickly improve your profile.</li>
<li aria-level="1">It opens up the chance to engage in conversations that teach you a huge amount about your customers.</li>
<li aria-level="1">Podcasting is about relationship building, which is why it is such a powerful marketing tool.</li>
<li aria-level="1">Podcasts are evergreen, so can bring in leads long after you published them.</li>
<li aria-level="1">Paige coaches her clients so that they make a strong connection with their audience. She shares several tips in this podcast.</li>
<li aria-level="1">You need to make your guests feel comfortable. Paige shares several ways to do that.</li>
<li aria-level="1">For many people sharing who they are with the world is a daunting prospect. In the podcast, Paige explains how to overcome that hurdle.</li>
<li aria-level="1">Be persistent with podcasting. It will take a few episodes to feel comfortable and gather momentum.</li>
<li aria-level="1">As a business owner don&acute;t be afraid to hire help. You will grow so much faster when you do.</li>
<li aria-level="1">Being a virtual assistant is a great side-hustle or full-time online job. Paige is offering VA training.</li>
</ul>
&nbsp;
BEST MOMENTS
&lsquo;Podcasting is a great investment. You can repurpose the content, over and over. &acute;
&lsquo;Be prepared to answer questions and have your call to action ready.&rsquo;
&lsquo;Podcasts are a brilliant way to just constantly be consuming something without interrupting your day.&rsquo;
&nbsp;
EPISODE RESOURCES
Paige&acute;s email: paigeonlineva@gmail.com
Want to be a VA? Use Paige&acute;s guide to do it - <a href="https://payhip.com/TheInvisibleOfficeGuides">https://payhip.com/TheInvisibleOfficeGuides</a>
&nbsp;
VALUABLE RESOURCES
<a href="https://podcasts.apple.com/us/podcast/stay-hungry-marketing-podcast/id1458523627">Stay Hungry podcast series</a>
<a href="https://www.amazon.co.uk/gp/product/B092XGRPY9/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=codebreak316-21&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=B092XGRPY9&amp;linkId=3045ea3af47ee17663d296a4502c051a">Stay Hungry Bestselling Book</a>
&nbsp;
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.&nbsp;
&nbsp;
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - <a href="https://www.codebreak.co.uk/discovery-call/">https://www.codebreak.co.uk/discovery-call/</a>
&nbsp;
Website: <a href="https://paigeonlineva.com/">https://paigeonlineva.com/</a>
How to become a virtual assistant brochure:&nbsp;
 
ABOUT THE HOSTS
&nbsp;
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
&nbsp;
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client&acute;s businesses, the industries they work in, and the different types of customers they need to reach.
&nbsp;
CONTACT THE HOSTS
Website - <a href="https://www.codebreak.co.uk/">https://www.codebreak.co.uk/</a>
LinkedIn - <a href="https://www.linkedin.com/company/codebreak">https://www.linkedin.com/company/codebreak</a>
&nbsp;
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
&nbsp;
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.&nbsp;
&nbsp;
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - <a href="https://www.codebreak.co.uk/discovery-call/">https://www.codebreak.co.uk/discovery-call/</a>

Breaking down all things marketing, design and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights and expert advice that you can apply to your business. #StayHungry

Stay Hungry - Marketing Podcast

Breaking down all things marketing, design and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights and expert advice that you can apply to your business. #StayHungry



“Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.  

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum and Social Media Today.”

Breaking down all things marketing, design and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights and expert advice that you can apply to your business. #StayHungry 
&ldquo;Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.&nbsp;&nbsp;
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel&rsquo;s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel&rsquo;s work have featured in Design Week, The Drum and Social Media Today.&rdquo;

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