Marketing professor Marcus Collins' new book, "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be," offers ways to define the amorphous thing we call "culture." 

So often, when we interact with a culture we don't understand, "we rely on instinct [and] ego, we villainize them," Collins said.

"For The Culture" not only offers definitions, but outlines the power of culture to shape our perceptions of ourselves, and each other. 

[Get Stateside on your phone: subscribe on Apple Podcasts, Google Podcasts, or Spotify today.]

___

Looking for more conversations from Stateside? Right this way.

If you like what you hear on the pod, consider supporting our work.

Music from Audio Network and Blue Dot Sessions.

Marketing professor Marcus Collins' new book, "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be," offers ways to define the amorphous thing we call "culture." 
So often, when we interact with a culture we don't understand, "we rely on instinct [and] ego, we villainize them," Collins said.
"For The Culture" not only offers definitions, but outlines the power of culture to shape our perceptions of ourselves, and each other. 
[Get Stateside on your phone: subscribe on <a href="https://podcasts.apple.com/us/podcast/stateside/id575168668">Apple Podcasts</a>, <a href="https://podcasts.google.com/?feed=aHR0cDovL3d3dy5taWNoaWdhbnJhZGlvLm9yZy9wb2RjYXN0cy84NzQ2L3Jzcy54bWw&amp;ved=0CAAQ4aUDahcKEwiIjfD2_LXnAhUAAAAAHQAAAAAQAQ&amp;hl=en">Google Podcasts</a>, or <a href="https://open.spotify.com/show/5BrzIl1aMHFqpzmCBZdyyJ">Spotify</a> today.]
___
Looking for more conversations from Stateside? <a href="https://www.michiganradio.org/programs/stateside">Right this way</a>.
If you like what you hear on the pod, consider <a href="https://bit.ly/358m02D">supporting our work.</a>
Music from Audio Network and Blue Dot Sessions.

Conversations that matter to Michigan. Each weekday, host April Baer will bring you stories from people across the state—from policymakers in Lansing, to entrepreneurs in Detroit, to artists in Grand Rapids.

To access full episodes and individual story segments, please visit michiganpublic.org.

If you like what you hear on the pod, consider supporting our work: michiganradio.org/podfund

Conversations that matter to Michigan. Each weekday, host April Baer will bring you stories from people across the state—from policymakers in Lansing, to entrepreneurs in Detroit, to artists in Grand Rapids.
To access full episodes and individual story segments, please visit <a href="https://www.michiganradio.org/stateside">michiganpublic.org</a>.
If you like what you hear on the pod, consider <a href="http://michiganpublic.org/podfund">supporting our work</a>: michiganradio.org/podfund

Stateside

Conversations that matter to Michigan. Each weekday, host April Baer will bring you stories from people across the state—from policymakers in Lansing, to entrepreneurs in Detroit, to artists in Grand Rapids.

To access full episodes and individual story segments, please visit michiganpublic.org.

If you like what you hear on the pod, consider supporting our work: michiganradio.org/podfund

Conversations that matter to Michigan. Each weekday, host April Baer will bring you stories from people across the state—from policymakers in Lansing, to entrepreneurs in Detroit, to artists in Grand Rapids.
To access full episodes and individual story segments, please visit <a href="https://www.michiganradio.org/programs/stateside">michiganpublic.org</a>.
If you like what you hear on the pod, consider <a href="https://bit.ly/3RJN5Ul">supporting our work</a>: michiganradio.org/podfund

Advertisement