San Diego FC: Behind the FlowSan Diego FC: Behind the Flow
Clean

The Devil’s in the Data – SDFC on the Inside: Turning Numbers into Wins

View descriptionShare

San Diego FC: Behind the Flow

San Diego F.C. is a club being built from the ground up - in record time. But joining as the 30th team for MLS’ 30th year, they aren’t here to make up 
30 clip(s)
Loading playlist

With Decision Day and the playoffs approaching, Behind the Flow takes a brief pause from the action on the field to explore how San Diego FC are using data to empower decisions — turning raw numbers into real-world results, with people at the heart of it all.

Adrian García-Márquez is joined by ESPN’s Katia Castorena and San Diego Sports 760’s Darren Smith to dig into the rise of analytics in football, the stats that actually tell a story, and why at SDFC the numbers never replace human judgment — they amplify it.

We hear from Head Scout Sean Howe, who fell in love with finding the right jigsaw pieces for the puzzle — explaining how, despite all the stress-testing, dossiers, and data models, it’s still the people and their mentality that matter most.

Then, Harry Jamieson, Head of Football Development, takes us inside the club’s data operation — from short, sharp “walkout” meetings to the live booth at Snapdragon Stadium, where every run, touch, and decision is tagged and sent to the bench in real time.

Finally, the team preview Decision Day at Portland Timbers — and why the result could shape San Diego’s playoff path and mindset heading into the postseason.

  • Facebook
  • X (Twitter)
  • WhatsApp
  • Email
  • Download

In 1 playlist(s)

  1. San Diego FC: Behind the Flow

    30 clip(s)

San Diego FC: Behind the Flow

San Diego F.C. is a club being built from the ground up - in record time. But joining as the 30th te 
Social links
Follow podcast
Recent clips
Browse 30 clip(s)