San Diegans love their sports teams — but there’s also been more than a little heartbreak over the years. It’s a history littered with false dawns and tragic endings, not least when it comes to soccer teams.

The job SDFC faces is simple: unite seven fragmented supporter groups under one banner, and appeal to a city of passionate fans in time for match day one. But with a 35,000-seat stadium to fill, they better get a move on.

San Diegans love their sports teams &mdash; but there&rsquo;s also been more than a little heartbreak over the years. It&rsquo;s a history littered with false dawns and tragic endings, not least when it comes to soccer teams.
The job SDFC faces is simple: unite seven fragmented supporter groups under one banner, and appeal to a city of passionate fans in time for match day one. But with a 35,000-seat stadium to fill, they better get a move on.

San Diego F.C. is a club being built from the ground up - in record time. But joining as the 30th team for MLS’ 30th year, they aren’t here to make up the numbers. They've got a plan to rock American soccer to its foundations.  

Join local boy, and network sportscaster Adrian Garcia Marquez as we go behind the scenes to meet the people involved in their race to build a brand, grow a fanbase and recruit a team from scratch.  

This is Behind the Flow - the origin story of San Diego F.C.

San Diego F.C. is a club being built from the ground up - in record time. But joining as the 30th team for MLS&rsquo; 30th year, they aren&rsquo;t here to make up the numbers. They've got a plan to rock American soccer to its foundations.&nbsp;&nbsp;
Join local boy, and network sportscaster Adrian Garcia Marquez as we go behind the scenes to meet the people involved in their race to build a brand, grow a fanbase and recruit a team from scratch.&nbsp;&nbsp;
This is Behind the Flow - the origin story of San Diego F.C.

San Diego FC: Behind the Flow

Episode 4: Uniting a Fanbase

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/db6123e3-8786-40f9-8316-b30700f0e89c/transcript