Adam Robinson, Co-Founder and CEO at GetEmails, talks to your host Vahe Arabian of State of Digital Publishing. GetEmails defines themselves as ‘the world’s first-ever email-based retargeting software’ and ‘a powerful new way to get 10x more opted-in email addresses (& more) from your anonymous site visitors.’ Adam Robinson discusses how and why he got GetEmails started, the value propositions that publishers are attracted to, the obstacles that he has overcome, and how Adam arrived at the understanding that GetEMails wasn’t just a feature and was a full-fledged business.