State of Digital Publishing is a startup market research publisher, producing a publication and community for digital media publishing professionals, content, and media owners, in new media and publishing technology.  In this special episode, we speak with  Joanna Burton, Chief Strategy Officer at ID5, Simone Chizzali, CEO at Adasta Media, and Lukáš Šmol, Managing Director at Czech Publisher Exchange – CPEx about the pivot towards ID5. Let’s begin.