Join Matt Watson and Justin Guerrete, Founder & CEO of TrueLetter, as they dive deep into working with affiliates at scale. Justin is a rookie non-tech SaaS founder, while Matt is a four-time tech founder with two successful exits, so the ball just kept rolling!

First, Justin describes how TrueLetter could help brands manage an affiliate program at scale. It uses AI training modules to develop a “personalization filter,” so the brand can send each affiliate custom content. He shares the platform can handle thousands of personalizations for its clients. 

Next, the conversation turns to the different approaches for affiliate marketing, depending on the industry. Matt points out that B2C strategies wouldn’t necessarily work with B2B companies like Full Scale. Justin agrees that the promos that ecoms offer their affiliates would probably not work with software development companies, but he’s seen it all!

The duo then swaps horror stories of early-stage founder missteps around “magic buttons,” fundraising, exits, and more. Both Matt and Justin had some pearls of wisdom to offer, so be sure to tune in to the episode!



Find Startup Hustle Everywhere:

https://gigb.co/l/YEh5



This episode is sponsored by Full Scale:

https://fullscale.io



Visit the TrueLetter website: 

https://www.trueletter.ai



Connect with and learn more about Justin Guerette:

https://www.linkedin.com/in/justin-guerette

Join Matt Watson and Justin Guerrete, Founder &amp; CEO of TrueLetter, as they dive deep into working with affiliates at scale. Justin is a rookie non-tech SaaS founder, while Matt is a four-time tech founder with two successful exits, so the ball just kept rolling!
First, Justin describes how TrueLetter could help brands manage an affiliate program at scale. It uses AI training modules to develop a “personalization filter,” so the brand can send each affiliate custom content. He shares the platform can handle thousands of personalizations for its clients. 
Next, the conversation turns to the different approaches for affiliate marketing, depending on the industry. Matt points out that B2C strategies wouldn’t necessarily work with B2B companies like Full Scale. Justin agrees that the promos that ecoms offer their affiliates would probably not work with software development companies, but he’s seen it all!
The duo then swaps horror stories of early-stage founder missteps around “magic buttons,” fundraising, exits, and more. Both Matt and Justin had some pearls of wisdom to offer, so be sure to tune in to the episode!
 
Find Startup Hustle Everywhere:
<a href="https://gigb.co/l/YEh5">https://gigb.co/l/YEh5</a>
 
This episode is sponsored by Full Scale:
<a href="https://fullscale.io/">https://fullscale.io</a>
 
Visit the TrueLetter website: 
<a href="https://www.trueletter.ai/">https://www.trueletter.ai</a>
 
Connect with and learn more about Justin Guerette:
<a href="https://www.linkedin.com/in/justin-guerette/">https://www.linkedin.com/in/justin-guerette</a>

Startup Hustle is a podcast for entrepreneurs, by entrepreneurs.  With the mission of telling the real story of startups and entrepreneurs, topics range from funding to failure and beyond.  If you want to start, own, or build a business then you're in the right place.   

Startup Hustle is a podcast for entrepreneurs, by entrepreneurs.&nbsp; With the mission of telling the real story of startups and entrepreneurs, topics range from funding to failure and beyond.&nbsp; If you want to start, own, or build a business then you're in the right place.&nbsp; &nbsp;

Startups, Entrepreneurship and Business are Not Easy

Startup Hustle

Startup Hustle is a podcast for entrepreneurs, by entrepreneurs.  With the mission of telling the real story of startups and entrepreneurs, topics range from funding to failure and beyond.  If you want to start, own, or build a business then you're in the right place.

Working with Affiliates at Scale

Tired of your tedious onboarding routines for new hires and useless knowledge bases no one seems to use?

This episode of Startup Hustle is your guide to conquering knowledge transfer in the digital age. We chat with Greg DeVore, CEO of ScreenSteps, a software platform that's helping companies slash onboarding times and boost employee productivity.

In this episode, you'll learn:
How to ditch the clunky manuals and build a system for capturing and organizing knowledge fast.
A sneaky trick to separate foundational knowledge from step-by-step instructions, making training materials easier to digest for everyone.
Why ScreenSteps is like a helpful but opinionated friend, guiding users through processes with laser focus.
How AI is revolutionizing knowledge management, reducing onboarding times by a whopping 75%! (But beware of AI's love of bad data!)
The secrets to running a successful business for 20 years, even with your siblings! (Hint: ditch the ego and embrace collaboration.)

Whether you're a frustrated new hire drowning in documents or a business leader battling knowledge silos, this episode is packed with actionable insights to help you build a thriving, informed workforce.



Find Startup Hustle Everywhere:

https://gigb.co/l/YEh5



This episode is sponsored by Full Scale:

https://fullscale.io



Visit the ScreenSteps website: 

https://www.screensteps.com



Connect with Greg DeVore:

https://www.linkedin.com/in/gregdevore



Sign up for Startup Hustle's newsletter:

https://newsletter.startuphustle.xyz



Highlighted Discussion Points
Knowledge transfer and software development with a focus on ScreenSteps, a knowledge operations platform. 0:51
How to improve knowledge transfer in organizations by separating foundational and actual knowledge. 4:25
Creating opinionated software for onboarding and training. 8:51
Using AI to improve knowledge management and employee training. 12:51
Using AI in software development, including concerns about accuracy and communication. 17:36
Running a business with brothers for 20 years, raising capital, and aligning with the right investor. 22:51
Knowledge transfer and growth strategies for businesses. 27:35
Changing market behavior and using AI in regulated industries. 33:39

Tired of your tedious onboarding routines for new hires and useless knowledge bases no one seems to use?
This episode of Startup Hustle is your guide to conquering knowledge transfer in the digital age. We chat with Greg DeVore, CEO of ScreenSteps, a software platform that's helping companies slash onboarding times and boost employee productivity.
In this episode, you'll learn:
<ul>
<li aria-level="1">How to ditch the clunky manuals and build a system for capturing and organizing knowledge fast.</li>
<li aria-level="1">A sneaky trick to separate foundational knowledge from step-by-step instructions, making training materials easier to digest for everyone.</li>
<li aria-level="1">Why ScreenSteps is like a helpful but opinionated friend, guiding users through processes with laser focus.</li>
<li aria-level="1">How AI is revolutionizing knowledge management, reducing onboarding times by a whopping 75%! (But beware of AI's love of bad data!)</li>
<li aria-level="1">The secrets to running a successful business for 20 years, even with your siblings! (Hint: ditch the ego and embrace collaboration.)</li>
</ul>
Whether you're a frustrated new hire drowning in documents or a business leader battling knowledge silos, this episode is packed with actionable insights to help you build a thriving, informed workforce.
 
Find Startup Hustle Everywhere:
<a href="https://gigb.co/l/YEh5">https://gigb.co/l/YEh5</a>
 
This episode is sponsored by Full Scale:
<a href="https://fullscale.io/">https://fullscale.io</a>
 
Visit the ScreenSteps website: 
<a href="https://www.screensteps.com/">https://www.screensteps.com</a>
 
Connect with Greg DeVore:
<a href="https://www.linkedin.com/in/gregdevore/">https://www.linkedin.com/in/gregdevore</a>  
 
Sign up for Startup Hustle's newsletter:
<a href="https://newsletter.startuphustle.xyz/">https://newsletter.startuphustle.xyz</a>
 
Highlighted Discussion Points
<ul>
<li aria-level="1">Knowledge transfer and software development with a focus on ScreenSteps, a knowledge operations platform. 0:51</li>
<li aria-level="1">How to improve knowledge transfer in organizations by separating foundational and actual knowledge. 4:25</li>
<li aria-level="1">Creating opinionated software for onboarding and training. 8:51</li>
<li aria-level="1">Using AI to improve knowledge management and employee training. 12:51</li>
<li aria-level="1">Using AI in software development, including concerns about accuracy and communication. 17:36</li>
<li aria-level="1">Running a business with brothers for 20 years, raising capital, and aligning with the right investor. 22:51</li>
<li aria-level="1">Knowledge transfer and growth strategies for businesses. 27:35</li>
<li aria-level="1">Changing market behavior and using AI in regulated industries. 33:39</li>
</ul>

The Power of Knowledge & Bootstrapping for 20 years

In this compelling episode, join Matt Watson as he sits down with Stefan Schmidt, a seasoned CTO coach and author of the acclaimed book "Amazing CTO." Together, they discuss the pivotal role of a Chief Technology Officer (CTO), exploring crucial insights on when to bring one on board and the critical errors to avoid in the selection process.

Stefan underscores the importance of idea validation before engaging a CTO or developer and suggests starting with a PowerPoint slide deck to gather feedback. Moreover, he advocates for aligning with a co-founder who not only shares the product vision but also has industry expertise.

As the conversation unfolds, Stefan navigates the intricacies of company expansion, underscoring the pivotal role of delegating tasks and strategically appointing team leaders. He underscores the critical need for CTOs to shift towards strategic direction, avoiding the trap of being consumed by routine coding tasks.

Leveraging his wealth of experience, Stefan's book serves as a treasure trove of wisdom, providing CTOs with 140 actionable rules meticulously tailored to their needs. From mastering delegation techniques to nurturing employee growth and circumventing common challenges, his insights offer indispensable guidance for navigating the ever-evolving realm of technology leadership.



Takeaways
Validate your idea before hiring a CTO or developer
Find a co-founder who shares the product vision and has experience in the industry
Delegate tasks and hire team leads as the company grows
Focus on strategy and vision as a CTO, rather than getting caught up in day-to-day coding



Find Startup Hustle Everywhere:

https://gigb.co/l/YEh5



This episode is sponsored by Full Scale:

https://fullscale.io



Visit the Amazing CTO website: 

https://www.amazingcto.com



Learn more about Stephan Schmidt:

https://www.linkedin.com/in/stephanjschmidt



Sign up for the Startup Hustle newsletter:

https://newsletter.startuphustle.xyz



Highlighted Discussion Points
Validating startup ideas before hiring developers. 0:51
Finding a technical co-founder for a startup. 5:22
Hiring a CTO for early-stage startups, with insights on product vision, ownership, and team leadership. 10:13
Challenges faced by CTOs in scaling their teams, including delegation, team leads, and maintaining technical expertise. 17:30
CTOs prototyping and delegating tasks to bring joy to the job. 26:37
CTO coaching, delegation, and leadership challenges. 30:47

In this compelling episode, join Matt Watson as he sits down with Stefan Schmidt, a seasoned CTO coach and author of the acclaimed book "Amazing CTO." Together, they discuss the pivotal role of a Chief Technology Officer (CTO), exploring crucial insights on when to bring one on board and the critical errors to avoid in the selection process.
Stefan underscores the importance of idea validation before engaging a CTO or developer and suggests starting with a PowerPoint slide deck to gather feedback. Moreover, he advocates for aligning with a co-founder who not only shares the product vision but also has industry expertise.
As the conversation unfolds, Stefan navigates the intricacies of company expansion, underscoring the pivotal role of delegating tasks and strategically appointing team leaders. He underscores the critical need for CTOs to shift towards strategic direction, avoiding the trap of being consumed by routine coding tasks.
Leveraging his wealth of experience, Stefan's book serves as a treasure trove of wisdom, providing CTOs with 140 actionable rules meticulously tailored to their needs. From mastering delegation techniques to nurturing employee growth and circumventing common challenges, his insights offer indispensable guidance for navigating the ever-evolving realm of technology leadership.
 
Takeaways
<ul>
<li aria-level="1">Validate your idea before hiring a CTO or developer</li>
<li aria-level="1">Find a co-founder who shares the product vision and has experience in the industry</li>
<li aria-level="1">Delegate tasks and hire team leads as the company grows</li>
<li aria-level="1">Focus on strategy and vision as a CTO, rather than getting caught up in day-to-day coding</li>
</ul>
 
Find Startup Hustle Everywhere:
<a href="https://gigb.co/l/YEh5">https://gigb.co/l/YEh5</a>
 
This episode is sponsored by Full Scale:
<a href="https://fullscale.io/">https://fullscale.io</a>
 
Visit the Amazing CTO website: 
<a href="https://www.amazingcto.com/">https://www.amazingcto.com</a>
 
Learn more about Stephan Schmidt:
<a href="https://www.linkedin.com/in/stephanjschmidt/">https://www.linkedin.com/in/stephanjschmidt</a>
 
Sign up for the Startup Hustle newsletter:
<a href="https://newsletter.startuphustle.xyz/">https://newsletter.startuphustle.xyz</a> 
 
Highlighted Discussion Points
<ul>
<li aria-level="1">Validating startup ideas before hiring developers. 0:51</li>
<li aria-level="1">Finding a technical co-founder for a startup. 5:22</li>
<li aria-level="1">Hiring a CTO for early-stage startups, with insights on product vision, ownership, and team leadership. 10:13</li>
<li aria-level="1">Challenges faced by CTOs in scaling their teams, including delegation, team leads, and maintaining technical expertise. 17:30</li>
<li aria-level="1">CTOs prototyping and delegating tasks to bring joy to the job. 26:37</li>
<li aria-level="1">CTO coaching, delegation, and leadership challenges. 30:47</li>
</ul>

The Evolving Role of the CTO

In this episode of Startup Hustle, Matt Watson interviews Robby Yates, co-founder and Chief Everything Officer of FollowApp, a networking software company. They discuss Robbie's journey from being a salesperson to becoming an IT guy and starting his own company. They also talk about the importance of networking, the challenges of being a non-technical founder, and the benefits of white labeling. Robby shares tips for effective networking and emphasizes building a strong team and listening to others. He also highlights the importance of perseverance and believing in oneself as an entrepreneur.

Important Takeaways
Networking is a valuable tool for entrepreneurs and should be approached with intention and a focus on helping others.
Building a strong team and listening to advisors are crucial for success as a non-technical founder.
White labeling can be a game changer for a business, allowing for easier promotion and increased revenue.
Effective networking requires being yourself, not wearing a mask, and following up with contacts.
Raising funds can be challenging, but networking events can lead to unexpected opportunities.
It's important to embrace rejection and keep going, believing in oneself and the value of the product or service being offered.

Don't miss this insightful conversation about becoming a non-tech founder in the tech world. 



Find Startup Hustle Everywhere:

https://gigb.co/l/YEh5



This episode is sponsored by Full Scale:

https://fullscale.io



Visit the Follow App website: 

https://thefollowapp.co



Learn more about Robby Yates:

https://www.linkedin.com/in/robert-yates-130105



Sign up for the Startup Hustle newsletter:

https://newsletter.startuphustle.xyz



Highlighted Discussion Points
Creating a software company, challenges and lessons learned. 0:31
Entrepreneurship, trust, and business growth. 6:03
Pricing sensitivity and value-based pricing, with a focus on B2B vs. B2C. 10:53
White labeling software, networking, and app deployment. 12:43
Networking strategies for introverts and extroverts. 17:49
Using software to manage networking at events. 22:33
Entrepreneurship, networking, and fundraising challenges. 25:41
Building a tech company, overcoming challenges, and staying motivated. 30:44

In this episode of Startup Hustle, Matt Watson interviews Robby Yates, co-founder and Chief Everything Officer of FollowApp, a networking software company. They discuss Robbie's journey from being a salesperson to becoming an IT guy and starting his own company. They also talk about the importance of networking, the challenges of being a non-technical founder, and the benefits of white labeling. Robby shares tips for effective networking and emphasizes building a strong team and listening to others. He also highlights the importance of perseverance and believing in oneself as an entrepreneur.
Important Takeaways
<ul>
<li aria-level="1">Networking is a valuable tool for entrepreneurs and should be approached with intention and a focus on helping others.</li>
<li aria-level="1">Building a strong team and listening to advisors are crucial for success as a non-technical founder.</li>
<li aria-level="1">White labeling can be a game changer for a business, allowing for easier promotion and increased revenue.</li>
<li aria-level="1">Effective networking requires being yourself, not wearing a mask, and following up with contacts.</li>
<li aria-level="1">Raising funds can be challenging, but networking events can lead to unexpected opportunities.</li>
<li aria-level="1">It's important to embrace rejection and keep going, believing in oneself and the value of the product or service being offered.</li>
</ul>
Don't miss this insightful conversation about becoming a non-tech founder in the tech world. 
 
Find Startup Hustle Everywhere:
<a href="https://gigb.co/l/YEh5">https://gigb.co/l/YEh5</a>
 
This episode is sponsored by Full Scale:
<a href="https://fullscale.io/">https://fullscale.io</a>
 
Visit the Follow App website: 
<a href="https://thefollowapp.co/">https://thefollowapp.co</a> 
 
Learn more about Robby Yates:
<a href="https://www.linkedin.com/in/robert-yates-130105/">https://www.linkedin.com/in/robert-yates-130105</a> 
 
Sign up for the Startup Hustle newsletter:
<a href="https://newsletter.startuphustle.xyz/">https://newsletter.startuphustle.xyz</a>
 
Highlighted Discussion Points
<ul>
<li aria-level="1">Creating a software company, challenges and lessons learned. 0:31</li>
<li aria-level="1">Entrepreneurship, trust, and business growth. 6:03</li>
<li aria-level="1">Pricing sensitivity and value-based pricing, with a focus on B2B vs. B2C. 10:53</li>
<li aria-level="1">White labeling software, networking, and app deployment. 12:43</li>
<li aria-level="1">Networking strategies for introverts and extroverts. 17:49</li>
<li aria-level="1">Using software to manage networking at events. 22:33</li>
<li aria-level="1">Entrepreneurship, networking, and fundraising challenges. 25:41</li>
<li aria-level="1">Building a tech company, overcoming challenges, and staying motivated. 30:44</li>
</ul>

Working with Affiliates at Scale

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