Join Lauren Conaway and Kelly Sievers, Managing Director of Women’s Capital Connection, as they discuss why women should actively pursue leadership roles. Kelly and Lauren navigate the challenges that women encounter in the business and leadership realms. They demystify the concepts of gender equity, diversity, and equality, shedding light on their indispensable role in every business. Ultimately, the discussion underscores the vital importance of embracing diverse perspectives as a pathway to success.



Find Startup Hustle Everywhere:

https://gigb.co/l/YEh5



This episode is sponsored by Full Scale:

https://fullscale.io



Learn more about Women’s Capital Connection:

https://womenscapitalconnection.com/home



Learn more about InnovateHER KC:

https://innovateherkc.com

Join Lauren Conaway and Kelly Sievers, Managing Director of Women’s Capital Connection, as they discuss why women should actively pursue leadership roles. Kelly and Lauren navigate the challenges that women encounter in the business and leadership realms. They demystify the concepts of gender equity, diversity, and equality, shedding light on their indispensable role in every business. Ultimately, the discussion underscores the vital importance of embracing diverse perspectives as a pathway to success.
 
Find Startup Hustle Everywhere:
<a href="https://gigb.co/l/YEh5">https://gigb.co/l/YEh5</a>
 
This episode is sponsored by Full Scale:
<a href="https://fullscale.io/">https://fullscale.io</a>
 
Learn more about Women’s Capital Connection:
<a href="https://womenscapitalconnection.com/home">https://womenscapitalconnection.com/home</a>
 
Learn more about InnovateHER KC:
<a href="https://innovateherkc.com/">https://innovateherkc.com</a>

Startup Hustle is a podcast for entrepreneurs, by entrepreneurs.  With the mission of telling the real story of startups and entrepreneurs, topics range from funding to failure and beyond.  If you want to start, own, or build a business then you're in the right place.   

Startup Hustle is a podcast for entrepreneurs, by entrepreneurs.&nbsp; With the mission of telling the real story of startups and entrepreneurs, topics range from funding to failure and beyond.&nbsp; If you want to start, own, or build a business then you're in the right place.&nbsp; &nbsp;

Startups, Entrepreneurship and Business are Not Easy

Startup Hustle

Startup Hustle is a podcast for entrepreneurs, by entrepreneurs.  With the mission of telling the real story of startups and entrepreneurs, topics range from funding to failure and beyond.  If you want to start, own, or build a business then you're in the right place.

Why Women Need to Put Themselves Forward for Leadership

Have you poured your heart and soul into building a game-changing SaaS product, only to find crickets chirping when it comes to sales? Fear not, fellow entrepreneur, because you're in the vast company of frustrated founders.

This episode of  "Mastering Software Sales" dives deep into the trenches of selling software with industry expert Matt Wolach. Matt, a former technical founder who himself battled fierce competition in the early days, pulls back the curtain on the biggest challenges SaaS founders face: reaching the right audience, educating them on the value you offer, and ultimately, closing the deal.

But fear not! Matt also shares the golden nuggets of wisdom he learned while building his own Inc. 500 company. We'll talk product-led growth strategies, the importance of results-oriented demos, and how to scale your sales with a repeatable process (no more throwing darts in the dark!).

Join Matt Watson and Matt Wolach as they unpack powerful lead generation channels, explore the art of uncovering customer pain points (we're talking metaphorical knife-twisting!), and demystify the creation of ideal customer profiles for laser-focused sales efforts.

So, whether you're a seasoned founder or a fresh-faced startup warrior, this episode is your roadmap to SaaS sales success. Buckle up, hit play, and get ready to transform your closing rates!



Find Startup Hustle Everywhere:

https://gigb.co/l/YEh5



This episode is sponsored by Full Scale:

https://fullscale.io



Visit the Xsellus website: 

http://www.mattwolach.com



Learn more about Matt Wolach:

https://www.linkedin.com/in/mattwolach



Sign up for the Startup Hustle newsletter:

https://newsletter.startuphustle.xyz





Highlighted Discussion Points
Challenges faced by SaaS founders in identifying and selling their products. 0:31
Challenges in selling software include a lack of understanding and difficulty reaching the target audience. 5:35
Product lead growth strategies and the importance of educating clients on industry changes and results. 8:24
Scaling a software company through inbound and outbound lead generation methods. 11:32
Various business lead generation channels include content marketing, engineering as marketing, and SEO. 16:25
Sales strategies, including personal branding, lead generation, and problem-solving in discovery calls. 18:37
Identifying and addressing pain points in sales and marketing. 23:25
Identifying ideal customer profiles and buyer personas for startups. 28:19
Prioritizing sales efforts based on market knowledge and closing skills. 30:44
SAS sales strategies and metrics with industry expert Matt Wolach. 35:33

Have you poured your heart and soul into building a game-changing SaaS product, only to find crickets chirping when it comes to sales? Fear not, fellow entrepreneur, because you're in the vast company of frustrated founders.
This episode of  "Mastering Software Sales" dives deep into the trenches of selling software with industry expert Matt Wolach. Matt, a former technical founder who himself battled fierce competition in the early days, pulls back the curtain on the biggest challenges SaaS founders face: reaching the right audience, educating them on the value you offer, and ultimately, closing the deal.
But fear not! Matt also shares the golden nuggets of wisdom he learned while building his own Inc. 500 company. We'll talk product-led growth strategies, the importance of results-oriented demos, and how to scale your sales with a repeatable process (no more throwing darts in the dark!).
Join Matt Watson and Matt Wolach as they unpack powerful lead generation channels, explore the art of uncovering customer pain points (we're talking metaphorical knife-twisting!), and demystify the creation of ideal customer profiles for laser-focused sales efforts.
So, whether you're a seasoned founder or a fresh-faced startup warrior, this episode is your roadmap to SaaS sales success. Buckle up, hit play, and get ready to transform your closing rates!
 
Find Startup Hustle Everywhere:
<a href="https://gigb.co/l/YEh5">https://gigb.co/l/YEh5</a>
 
This episode is sponsored by Full Scale:
<a href="https://fullscale.io/">https://fullscale.io</a>
 
Visit the Xsellus website: 
<a href="http://www.mattwolach.com/">http://www.mattwolach.com</a> 
 
Learn more about Matt Wolach:
<a href="https://www.linkedin.com/in/mattwolach/">https://www.linkedin.com/in/mattwolach</a>
 
Sign up for the Startup Hustle newsletter:
<a href="https://newsletter.startuphustle.xyz/">https://newsletter.startuphustle.xyz</a>
 
 
Highlighted Discussion Points
<ul>
<li aria-level="1">Challenges faced by SaaS founders in identifying and selling their products. 0:31</li>
<li aria-level="1">Challenges in selling software include a lack of understanding and difficulty reaching the target audience. 5:35</li>
<li aria-level="1">Product lead growth strategies and the importance of educating clients on industry changes and results. 8:24</li>
<li aria-level="1">Scaling a software company through inbound and outbound lead generation methods. 11:32</li>
<li aria-level="1">Various business lead generation channels include content marketing, engineering as marketing, and SEO. 16:25</li>
<li aria-level="1">Sales strategies, including personal branding, lead generation, and problem-solving in discovery calls. 18:37</li>
<li aria-level="1">Identifying and addressing pain points in sales and marketing. 23:25</li>
<li aria-level="1">Identifying ideal customer profiles and buyer personas for startups. 28:19</li>
<li aria-level="1">Prioritizing sales efforts based on market knowledge and closing skills. 30:44</li>
<li aria-level="1">SAS sales strategies and metrics with industry expert Matt Wolach. 35:33</li>
</ul>

Mastering Software Sales

Do you feel like you're flying blind when it comes to your software?

In today's episode, we dive deep into the world of observability - it's not just monitoring on steroids, and we'll explain why. Our guest, Charity Majors, co-founder and CTO of Honeycomb, will break down the concept and how it's changing the game for developers.

Get ready to hear about:
Observability 1.0 vs. 2.0: Is your toolkit stuck in the past? We'll explore the evolution of this critical practice.
AI in Debugging: Friend or foe? We'll discuss the role of AI in software analytics and why it won't solve all your problems (but can definitely help!).
The Single Source of Truth: Tired of juggling metrics, logs, and traces? Honeycomb's approach might be the answer you've been looking for.
Building a Boring Company: Forget ping pong tables and nap pods. We'll chat about why a well-run, functional company might be the key to long-term success.

So buckle up, developers and ops folks! This episode is packed with insights to help you see your software like never before.



Find Startup Hustle Everywhere:

https://gigb.co/l/YEh5



This episode is sponsored by Full Scale:

https://fullscale.io



Visit the Honeycomb.io website: 

https://www.honeycomb.io



Learn more about Charity Majors:

https://www.linkedin.com/in/charity-majors



Sign up for the Startup Hustle newsletter:

https://newsletter.startuphustle.xyz



Highlighted Discussion Points
Observability in software development, its definition and evolution. 0:31
Software observability and analytics, AI's limitations in solving complex problems. 3:54
Challenges of creating a new market for software tools, particularly in selling to developers and overcoming resistance to change. 9:03
Challenges of building a successful tech company, particularly in sales and marketing. 14:35
Leadership, sales, and transparency in a startup. 19:24
Leadership, growth, and prioritizing a well-run company over a "fun" one. 24:46
Honeycomb's product development and future plans, including new features and architecture improvements. 29:17
Observability in software development with Charity Majors, CTO of Honeycomb. 33:21

Do you feel like you're flying blind when it comes to your software?
In today's episode, we dive deep into the world of observability - it's not just monitoring on steroids, and we'll explain why. Our guest, Charity Majors, co-founder and CTO of Honeycomb, will break down the concept and how it's changing the game for developers.
Get ready to hear about:
<ul>
<li aria-level="1">Observability 1.0 vs. 2.0: Is your toolkit stuck in the past? We'll explore the evolution of this critical practice.</li>
<li aria-level="1">AI in Debugging: Friend or foe? We'll discuss the role of AI in software analytics and why it won't solve all your problems (but can definitely help!).</li>
<li aria-level="1">The Single Source of Truth: Tired of juggling metrics, logs, and traces? Honeycomb's approach might be the answer you've been looking for.</li>
<li aria-level="1">Building a Boring Company: Forget ping pong tables and nap pods. We'll chat about why a well-run, functional company might be the key to long-term success.</li>
</ul>
So buckle up, developers and ops folks! This episode is packed with insights to help you see your software like never before.
 
Find Startup Hustle Everywhere:
<a href="https://gigb.co/l/YEh5">https://gigb.co/l/YEh5</a>
 
This episode is sponsored by Full Scale:
<a href="https://fullscale.io/">https://fullscale.io</a>
 
Visit the Honeycomb.io website: 
<a href="https://www.honeycomb.io/">https://www.honeycomb.io</a>
 
Learn more about Charity Majors:
<a href="https://www.linkedin.com/in/charity-majors/">https://www.linkedin.com/in/charity-majors</a> 
 
Sign up for the Startup Hustle newsletter:
<a href="https://newsletter.startuphustle.xyz/">https://newsletter.startuphustle.xyz</a>
 
Highlighted Discussion Points
<ul>
<li aria-level="1">Observability in software development, its definition and evolution. 0:31</li>
<li aria-level="1">Software observability and analytics, AI's limitations in solving complex problems. 3:54</li>
<li aria-level="1">Challenges of creating a new market for software tools, particularly in selling to developers and overcoming resistance to change. 9:03</li>
<li aria-level="1">Challenges of building a successful tech company, particularly in sales and marketing. 14:35</li>
<li aria-level="1">Leadership, sales, and transparency in a startup. 19:24</li>
<li aria-level="1">Leadership, growth, and prioritizing a well-run company over a "fun" one. 24:46</li>
<li aria-level="1">Honeycomb's product development and future plans, including new features and architecture improvements. 29:17</li>
<li aria-level="1">Observability in software development with Charity Majors, CTO of Honeycomb. 33:21</li>
</ul>

How Honeycomb Created a New Product Category: Observability

Did you know traditional breast cancer screenings can miss early signs of the disease?

In this episode, we get an exclusive look into MedCognetics, a company using AI to revolutionize breast cancer detection. Matt Watson chats with guest Tim Cogan, MedCognetics co-founder & CTO, about how AI can:
Catch cancer earlier: Imagine AI spotting subtle abnormalities that might escape the human eye, leading to earlier intervention and potentially better outcomes.
Free up doctors' time: AI could become a doctor's partner, prioritizing patients and allowing for more focused care.
Improve accuracy: AI algorithms trained on vast datasets might produce more consistent and accurate diagnoses than traditional methods.

But developing AI for healthcare isn't without its challenges. We'll also discuss:
The road to FDA approval: The rigorous process of getting AI-powered medical tools cleared for use ensures patient safety and efficacy.
Building unbiased AI: Ensuring diverse datasets and addressing potential biases in AI development is crucial for fair and accurate diagnoses.
The changing role of the CTO: Tim Cogan, a seasoned software developer, shares how his perspective on technology has shifted to focus on business goals and, ultimately, improving patient care.

Join our host, Matt Watson, a tech leader with over 20 years of experience, and Tim Cogan as they explore the exciting potential of AI in breast cancer screening. This episode is a must-listen for anyone interested in the future of healthcare, medical technology, and the fight against cancer.





Find Startup Hustle Everywhere:

https://gigb.co/l/YEh5



This episode is sponsored by Full Scale:

https://fullscale.io



Visit the MedCognetics website: 

https://www.medcognetics.com



Learn more about Tim Cogan:

https://www.linkedin.com/in/timothy-cogan



Sign up for the Startup Hustle newsletter:

https://startuphustlenews.com





Highlighted Discussion Points
Using AI to improve breast cancer screening process. 0:32
Developing AI software for breast cancer detection. 4:37
Developing AI for medical image analysis, challenges, and potential impact on healthcare. 9:47
AI in healthcare, prioritizing patient care, and CTO's role in software development. 16:17
Shifting mindset from technical expertise to problem-solving and business outcomes in software development. 20:51
FDA approval process for AI-powered cancer diagnosis tool. 27:34
AI in medical imaging, the potential for accuracy improvement. 31:50

Did you know traditional breast cancer screenings can miss early signs of the disease?
In this episode, we get an exclusive look into MedCognetics, a company using AI to revolutionize breast cancer detection. Matt Watson chats with guest Tim Cogan, MedCognetics co-founder &amp; CTO, about how AI can:
<ul>
<li aria-level="1">Catch cancer earlier: Imagine AI spotting subtle abnormalities that might escape the human eye, leading to earlier intervention and potentially better outcomes.</li>
<li aria-level="1">Free up doctors' time: AI could become a doctor's partner, prioritizing patients and allowing for more focused care.</li>
<li aria-level="1">Improve accuracy: AI algorithms trained on vast datasets might produce more consistent and accurate diagnoses than traditional methods.</li>
</ul>
But developing AI for healthcare isn't without its challenges. We'll also discuss:
<ul>
<li aria-level="1">The road to FDA approval: The rigorous process of getting AI-powered medical tools cleared for use ensures patient safety and efficacy.</li>
<li aria-level="1">Building unbiased AI: Ensuring diverse datasets and addressing potential biases in AI development is crucial for fair and accurate diagnoses.</li>
<li aria-level="1">The changing role of the CTO: Tim Cogan, a seasoned software developer, shares how his perspective on technology has shifted to focus on business goals and, ultimately, improving patient care.</li>
</ul>
Join our host, Matt Watson, a tech leader with over 20 years of experience, and Tim Cogan as they explore the exciting potential of AI in breast cancer screening. This episode is a must-listen for anyone interested in the future of healthcare, medical technology, and the fight against cancer.
 
 
Find Startup Hustle Everywhere:
<a href="https://gigb.co/l/YEh5">https://gigb.co/l/YEh5</a>
 
This episode is sponsored by Full Scale:
<a href="https://fullscale.io/">https://fullscale.io</a>
 
Visit the MedCognetics website: 
<a href="https://www.medcognetics.com/">https://www.medcognetics.com</a> 
 
Learn more about Tim Cogan:
<a href="https://www.linkedin.com/in/timothy-cogan/">https://www.linkedin.com/in/timothy-cogan</a> 
 
Sign up for the Startup Hustle newsletter:
<a href="https://startuphustlenews.com/">https://startuphustlenews.com</a>
 
 
Highlighted Discussion Points
<ul>
<li aria-level="1">Using AI to improve breast cancer screening process. 0:32</li>
<li aria-level="1">Developing AI software for breast cancer detection. 4:37</li>
<li aria-level="1">Developing AI for medical image analysis, challenges, and potential impact on healthcare. 9:47</li>
<li aria-level="1">AI in healthcare, prioritizing patient care, and CTO's role in software development. 16:17</li>
<li aria-level="1">Shifting mindset from technical expertise to problem-solving and business outcomes in software development. 20:51</li>
<li aria-level="1">FDA approval process for AI-powered cancer diagnosis tool. 27:34</li>
<li aria-level="1">AI in medical imaging, the potential for accuracy improvement. 31:50</li>
</ul>

Why Women Need to Put Themselves Forward for Leadership

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