Join Matt Watson and Vikram Chalana, CEO and Co-founder of Pictory, in a dynamic discussion about video marketing. Tune in as Matt and Vikram discuss the evolution of content marketing, emphasizing the significance of incorporating video marketing into your strategy. Explore the profound impact of AI and ChatGPT on cutting-edge tools like Pictory, unraveling the secrets to successful business content frequency and the art of maximizing your content through smart repurposing. This episode offers invaluable insights for turbocharging your marketing game.



Find Startup Hustle Everywhere:

https://gigb.co/l/YEh5



This episode is sponsored by Full Scale:

https://fullscale.io



Learn more about Pictory:

https://pictory.ai

Join Matt Watson and Vikram Chalana, CEO and Co-founder of Pictory, in a dynamic discussion about video marketing. Tune in as Matt and Vikram discuss the evolution of content marketing, emphasizing the significance of incorporating video marketing into your strategy. Explore the profound impact of AI and ChatGPT on cutting-edge tools like Pictory, unraveling the secrets to successful business content frequency and the art of maximizing your content through smart repurposing. This episode offers invaluable insights for turbocharging your marketing game.
 
Find Startup Hustle Everywhere:
<a href="https://gigb.co/l/YEh5">https://gigb.co/l/YEh5</a>
 
This episode is sponsored by Full Scale:
<a href="https://fullscale.io/">https://fullscale.io</a>
 
Learn more about Pictory:
<a href="https://pictory.ai/">https://pictory.ai</a>

Startup Hustle is a podcast for entrepreneurs, by entrepreneurs.  With the mission of telling the real story of startups and entrepreneurs, topics range from funding to failure and beyond.  If you want to start, own, or build a business then you're in the right place.   

Startup Hustle is a podcast for entrepreneurs, by entrepreneurs.&nbsp; With the mission of telling the real story of startups and entrepreneurs, topics range from funding to failure and beyond.&nbsp; If you want to start, own, or build a business then you're in the right place.&nbsp; &nbsp;

Startups, Entrepreneurship and Business are Not Easy

Startup Hustle

Startup Hustle is a podcast for entrepreneurs, by entrepreneurs.  With the mission of telling the real story of startups and entrepreneurs, topics range from funding to failure and beyond.  If you want to start, own, or build a business then you're in the right place.

Video Marketing Made Easy

Tyler Lieber, co-founder and CEO of Coconut VA, joins Matt Watson on the Startup Puzzle podcast to discuss the benefits and challenges of hiring virtual assistants (VAs) in the Philippines. They share their personal experiences with remote hiring and highlight the importance of trust and communication in working with VAs. Tyler explains that VAs can assist with a wide range of tasks, from email and calendar management to event planning and project coordination. They also discuss the unique advantages of hiring VAs in the Philippines, such as their strong work ethic, English proficiency, and cultural compatibility with US clients. 

Tyler emphasizes the importance of providing competitive pay and benefits to attract and retain top talent. In terms of sales and marketing, Tyler and his team rely heavily on referrals and content marketing to build trust and establish relationships with potential clients. They also discuss the value of strategic delegation and how VAs can help founders become more efficient and focus on high-value tasks. The conversation concludes with a reminder to prioritize work-life balance and take strategic vacations to assess task dependencies and delegate effectively.

Takeaways
Hiring virtual assistants (VAs) in the Philippines offers unique benefits, such as a strong work ethic, English proficiency, and cultural compatibility with US clients.
VAs can assist with a wide range of tasks, including email and calendar management, event planning, project coordination, and more.
Building trust and establishing relationships are crucial in the sales and marketing of VA services, with referrals and content marketing being effective strategies.
Strategic delegation is key to scaling a business and avoiding becoming a bottleneck as a founder.
Taking strategic vacations can help identify tasks that can be delegated to VAs and improve work-life balance.

Find Startup Hustle Everywhere:
https://gigb.co/l/YEh5

This episode is sponsored by Full Scale:
https://fullscale.io/

Find out more about Coconut VA here:
https://www.coconutva.com/cva-linkedin

Learn more about Tyler Leber here:
https://www.linkedin.com/in/tyler-leber/

Sign up for the Startup Hustle newsletter:
https://newsletter.startuphustle.xyz/

Sound Bites
"If you are hiring an executive assistant, or in this case, what we call a virtual assistant, you are hiring somebody that is just there to help you in whatever possible way that they can."
"The jobs that we are creating for these people are so important to them and so valuable to them, and they're by far some of the best opportunities and best jobs that they will find."
"Referrals are so important in this type of business because really just that trust building and that relationship building is the key to making any sales in this industry."

Chapters
00:00 Introduction and Background
03:00 Starting a Business in the Philippines
06:18 Navigating Business Operations in Another Country
09:07 Training and Mentoring Virtual Assistants
10:50 The Role of Virtual Assistants
14:11 Why the Philippines for Virtual Assistants
18:03 Sales and Marketing Strategies for Virtual Assistant Services
22:43 Target Market and Geographic Reach
29:52 Tips for Hiring and Working with Virtual Assistants

Tyler Lieber, co-founder and CEO of Coconut VA, joins Matt Watson on the Startup Puzzle podcast to discuss the benefits and challenges of hiring virtual assistants (VAs) in the Philippines. They share their personal experiences with remote hiring and highlight the importance of trust and communication in working with VAs. Tyler explains that VAs can assist with a wide range of tasks, from email and calendar management to event planning and project coordination. They also discuss the unique advantages of hiring VAs in the Philippines, such as their strong work ethic, English proficiency, and cultural compatibility with US clients. 
Tyler emphasizes the importance of providing competitive pay and benefits to attract and retain top talent. In terms of sales and marketing, Tyler and his team rely heavily on referrals and content marketing to build trust and establish relationships with potential clients. They also discuss the value of strategic delegation and how VAs can help founders become more efficient and focus on high-value tasks. The conversation concludes with a reminder to prioritize work-life balance and take strategic vacations to assess task dependencies and delegate effectively.
Takeaways Hiring virtual assistants (VAs) in the Philippines offers unique benefits, such as a strong work ethic, English proficiency, and cultural compatibility with US clients. VAs can assist with a wide range of tasks, including email and calendar management, event planning, project coordination, and more. Building trust and establishing relationships are crucial in the sales and marketing of VA services, with referrals and content marketing being effective strategies. Strategic delegation is key to scaling a business and avoiding becoming a bottleneck as a founder. Taking strategic vacations can help identify tasks that can be delegated to VAs and improve work-life balance.
Find Startup Hustle Everywhere: https://gigb.co/l/YEh5
This episode is sponsored by Full Scale: https://fullscale.io/
Find out more about Coconut VA here: https://www.coconutva.com/cva-linkedin
Learn more about Tyler Leber here: https://www.linkedin.com/in/tyler-leber/
Sign up for the Startup Hustle newsletter: https://newsletter.startuphustle.xyz/
Sound Bites "If you are hiring an executive assistant, or in this case, what we call a virtual assistant, you are hiring somebody that is just there to help you in whatever possible way that they can." "The jobs that we are creating for these people are so important to them and so valuable to them, and they're by far some of the best opportunities and best jobs that they will find." "Referrals are so important in this type of business because really just that trust building and that relationship building is the key to making any sales in this industry."
Chapters 00:00 Introduction and Background 03:00 Starting a Business in the Philippines 06:18 Navigating Business Operations in Another Country 09:07 Training and Mentoring Virtual Assistants 10:50 The Role of Virtual Assistants 14:11 Why the Philippines for Virtual Assistants 18:03 Sales and Marketing Strategies for Virtual Assistant Services 22:43 Target Market and Geographic Reach 29:52 Tips for Hiring and Working with Virtual Assistants

The Business of Virtual Assistants

In this episode, Matt Watson interviews Nimrod Vromen, author of Prompting Happiness, about the future of generative AI and its impact on various aspects of life. They discuss the role of lawyers in startups, the importance of focusing on distribution rather than protection in the early stages, and the need for founders to have a clear and comprehensive founders agreement. They also explore the potential of AI in enhancing communication, language translation, and interconnectivity among humans. The conversation delves into the impact of AI on happiness and the importance of self-prompts for personal growth and well-being.

Takeaways
In the early stages of a startup, it is more important to focus on distribution rather than spending a lot of money on legal protection.
Founders should have a clear and comprehensive founders agreement, including reverse vesting, to address potential issues and prevent conflicts.
AI has the potential to enhance communication, language translation, and interconnectivity among humans, but it is important to maintain meaningful connections with other humans.
Self-prompts and a positive approach are essential for personal growth and happiness in the age of AI.

Find Startup Hustle Everywhere:
https://gigb.co/l/YEh5

This episode is sponsored by Full Scale:
https://fullscale.io/

Find out more about Empowerment here:
https://arkempowerment.com/

Learn more about Nimrod Vronen here:
https://www.linkedin.com/in/nimrod-vromen-7378435/

Sign up for the Startup Hustle newsletter:
https://newsletter.startuphustle.xyz/

Sound Bites
"Entrepreneurs are in a psychotic state. They're supposed to hold the hat and tell the entire world that they're building a billion-dollar business, but they're the only ones who get to peek under the hat and see that it is essentially dead."
"The biggest mistake most founders make is that they don't tell anybody. They're so scared that they don't tell anyone. Worst case scenario, they could have told a few people who might talk to somebody else and introduce them to that person."
"If somebody leaves, they lose the shares they haven't earned. If somebody's let go because the other two let them go for any reason whatsoever, they should lose their equity that they didn't earn."

Chapters
00:00 Introduction and Background
02:09 The Role of Lawyers in Startups
06:07 The Importance of Distribution and Communication
10:21 Founders Agreements and Preventing Conflicts
19:19 The Impact of AI on Happiness and Personal Growth
29:28 The Future of AI and Prompting Happiness

In this episode, Matt Watson interviews Nimrod Vromen, author of Prompting Happiness, about the future of generative AI and its impact on various aspects of life. They discuss the role of lawyers in startups, the importance of focusing on distribution rather than protection in the early stages, and the need for founders to have a clear and comprehensive founders agreement. They also explore the potential of AI in enhancing communication, language translation, and interconnectivity among humans. The conversation delves into the impact of AI on happiness and the importance of self-prompts for personal growth and well-being.
Takeaways In the early stages of a startup, it is more important to focus on distribution rather than spending a lot of money on legal protection. Founders should have a clear and comprehensive founders agreement, including reverse vesting, to address potential issues and prevent conflicts. AI has the potential to enhance communication, language translation, and interconnectivity among humans, but it is important to maintain meaningful connections with other humans. Self-prompts and a positive approach are essential for personal growth and happiness in the age of AI.
Find Startup Hustle Everywhere: https://gigb.co/l/YEh5
This episode is sponsored by Full Scale: https://fullscale.io/
Find out more about Empowerment here: https://arkempowerment.com/
Learn more about Nimrod Vronen here: https://www.linkedin.com/in/nimrod-vromen-7378435/
Sign up for the Startup Hustle newsletter: https://newsletter.startuphustle.xyz/
Sound Bites "Entrepreneurs are in a psychotic state. They're supposed to hold the hat and tell the entire world that they're building a billion-dollar business, but they're the only ones who get to peek under the hat and see that it is essentially dead." "The biggest mistake most founders make is that they don't tell anybody. They're so scared that they don't tell anyone. Worst case scenario, they could have told a few people who might talk to somebody else and introduce them to that person." "If somebody leaves, they lose the shares they haven't earned. If somebody's let go because the other two let them go for any reason whatsoever, they should lose their equity that they didn't earn."
Chapters 00:00 Introduction and Background 02:09 The Role of Lawyers in Startups 06:07 The Importance of Distribution and Communication 10:21 Founders Agreements and Preventing Conflicts 19:19 The Impact of AI on Happiness and Personal Growth 29:28 The Future of AI and Prompting Happiness

Startup Lawyer Advice, Future Impact of AI

In this episode, Matt Watson and Ian Myers discuss the topic of hiring global talent. Ian shares his experience of starting a company in Sri Lanka and leveraging the highly skilled workforce there. They also discuss the challenges of scaling service-based businesses and the importance of upskilling and mentoring employees. Ian highlights the benefits of hiring talent from different countries and the opportunities it creates for both the employees and the local economies. They also touch on the challenges of running an international business and dealing with local labor laws and government regulations. 

In this conversation, Ian Myers, the founder and CEO of Oceans, and Matt Watson, the founder and CEO of Full Scale, discuss the challenges and strategies involved in running a service-based business. They cover topics such as hiring and firing employees, managing client relationships, and the importance of reputation and referrals. They also emphasize the need for constant evaluation and improvement in recruiting and training processes. Overall, the conversation provides valuable insights into the unique dynamics and considerations of service businesses.

Takeaways
Hiring global talent can provide access to highly skilled professionals from different countries, creating opportunities for both employees and local economies.
Service-based businesses face unique challenges in scaling, but scalable services can be a valuable and profitable business model.
Upskilling and mentoring employees is crucial for their career growth and the success of the company.
Running an international business comes with its own set of challenges, including dealing with local labor laws and government regulations. Running a service-based business involves managing the challenges and dynamics of working with people.
Recruiting and hiring top talent is crucial for the success of a service business.
Maintaining a good reputation and strong client relationships is essential.
Constant evaluation and improvement are necessary in the recruiting and training processes.
Service businesses can be profitable and offer a more predictable income compared to other types of businesses.

Find Startup Hustle Everywhere:
https://gigb.co/l/YEh5

This episode is sponsored by Full Scale:
https://fullscale.io/

Find out more about Oceans XYZ here:
https://oceanstalent.com/

Learn more about Ian Myers here:
https://www.linkedin.com/in/ian-myers-2a997852/

Sign up for the Startup Hustle newsletter:
https://newsletter.startuphustle.xyz/

Sound Bites
"There's talent everywhere."
"It's weird to make money."
"Scalable services businesses are rare."
"We continue to hire 30 to 40 people a month"
"That's totally normal"
"The Sri Lankan workforce is much more concerned with 401k health insurance, all the benefits"

Chapters
00:00 Introduction to Hiring Global Talent
02:26 The Potential of Global Talent
05:57 Challenges of Scaling Service-Based Businesses
09:57 Hiring American Talent vs. Global Talent
14:12 Investing in Upskilling and Mentoring
19:25 Navigating the Complexities of International Business
25:03 Hiring and Scaling in a Service Business
28:48 The Importance of Benefits and Work Culture in Sri Lanka
33:34 The Key to Success: Hiring and Evaluating Talent
40:05 Firing Clients and Protecting Employees

In this episode, Matt Watson and Ian Myers discuss the topic of hiring global talent. Ian shares his experience of starting a company in Sri Lanka and leveraging the highly skilled workforce there. They also discuss the challenges of scaling service-based businesses and the importance of upskilling and mentoring employees. Ian highlights the benefits of hiring talent from different countries and the opportunities it creates for both the employees and the local economies. They also touch on the challenges of running an international business and dealing with local labor laws and government regulations. 
In this conversation, Ian Myers, the founder and CEO of Oceans, and Matt Watson, the founder and CEO of Full Scale, discuss the challenges and strategies involved in running a service-based business. They cover topics such as hiring and firing employees, managing client relationships, and the importance of reputation and referrals. They also emphasize the need for constant evaluation and improvement in recruiting and training processes. Overall, the conversation provides valuable insights into the unique dynamics and considerations of service businesses.
Takeaways Hiring global talent can provide access to highly skilled professionals from different countries, creating opportunities for both employees and local economies. Service-based businesses face unique challenges in scaling, but scalable services can be a valuable and profitable business model. Upskilling and mentoring employees is crucial for their career growth and the success of the company. Running an international business comes with its own set of challenges, including dealing with local labor laws and government regulations. Running a service-based business involves managing the challenges and dynamics of working with people. Recruiting and hiring top talent is crucial for the success of a service business. Maintaining a good reputation and strong client relationships is essential. Constant evaluation and improvement are necessary in the recruiting and training processes. Service businesses can be profitable and offer a more predictable income compared to other types of businesses.
Find Startup Hustle Everywhere: https://gigb.co/l/YEh5
This episode is sponsored by Full Scale: https://fullscale.io/
Find out more about Oceans XYZ here: https://oceanstalent.com/
Learn more about Ian Myers here: https://www.linkedin.com/in/ian-myers-2a997852/
Sign up for the Startup Hustle newsletter: https://newsletter.startuphustle.xyz/
Sound Bites "There's talent everywhere." "It's weird to make money." "Scalable services businesses are rare." "We continue to hire 30 to 40 people a month" "That's totally normal" "The Sri Lankan workforce is much more concerned with 401k health insurance, all the benefits"
Chapters 00:00 Introduction to Hiring Global Talent 02:26 The Potential of Global Talent 05:57 Challenges of Scaling Service-Based Businesses 09:57 Hiring American Talent vs. Global Talent 14:12 Investing in Upskilling and Mentoring 19:25 Navigating the Complexities of International Business 25:03 Hiring and Scaling in a Service Business 28:48 The Importance of Benefits and Work Culture in Sri Lanka 33:34 The Key to Success: Hiring and Evaluating Talent 40:05 Firing Clients and Protecting Employees

Video Marketing Made Easy

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