Thinking of taking your software global but worried about navigating different markets and regulations?

We've got you covered!

Join Matt Watson as he explores the world of SaaS in Sweden with Nicholas Lilja, the founder and CEO of Younium, a billing and subscription management platform.

In this episode, you'll discover:
The unique challenges and opportunities of launching a SaaS company in Sweden (hint: it's not all about Vikings!)
How to scale down to scale up - practical strategies for conquering the European market, one country at a time.
The secrets to mastering the art of billing and pricing for SaaS companies, from navigating cultural communication styles to mastering B2B complexities.
Why focusing on a laser-sharp Ideal Customer Profile (ICP) is the key to unlocking explosive growth.

Get ready to unlock valuable insights on everything from navigating regulations to cultural nuances, and discover how to build a thriving SaaS business on the European stage!





Find Startup Hustle Everywhere:

https://gigb.co/l/YEh5



This episode is sponsored by Full Scale:

https://fullscale.io/



Visit the Younium website: 

https://www.younium.com/



Learn more about Niclas Lilja:

https://www.linkedin.com/in/niclas-lilja/



Sign up for the Startup Hustle newsletter:

https://newsletter.startuphustle.xyz/





Highlighted Discussion Points
Starting a SaaS company in Sweden, with insights on the market and regulatory challenges. 0:31
Scaling down target markets and expanding internationally, with insights on business culture and communication differences between the US and Europe. 5:24
Billing and pricing strategies for software companies. 12:47
Billing and revenue recognition for SaaS companies, with emphasis on the importance of accurate data and staying focused on ICP. 18:56
Billing and pricing strategies for SaaS companies. 22:51
Pricing strategies for enterprise software companies. 28:39

Thinking of taking your software global but worried about navigating different markets and regulations?
We've got you covered!
Join Matt Watson as he explores the world of SaaS in Sweden with Nicholas Lilja, the founder and CEO of Younium, a billing and subscription management platform.
In this episode, you'll discover:
<ul>
<li aria-level="1">The unique challenges and opportunities of launching a SaaS company in Sweden (hint: it's not all about Vikings!)</li>
<li aria-level="1">How to scale down to scale up - practical strategies for conquering the European market, one country at a time.</li>
<li aria-level="1">The secrets to mastering the art of billing and pricing for SaaS companies, from navigating cultural communication styles to mastering B2B complexities.</li>
<li aria-level="1">Why focusing on a laser-sharp Ideal Customer Profile (ICP) is the key to unlocking explosive growth.</li>
</ul>
Get ready to unlock valuable insights on everything from navigating regulations to cultural nuances, and discover how to build a thriving SaaS business on the European stage!
 
 
Find Startup Hustle Everywhere:
<a href="https://gigb.co/l/YEh5">https://gigb.co/l/YEh5</a>
 
This episode is sponsored by Full Scale:
<a href="https://fullscale.io/">https://fullscale.io/</a>
 
Visit the Younium website: 
<a href="https://www.younium.com/">https://www.younium.com/</a> 
 
Learn more about Niclas Lilja:
<a href="https://www.linkedin.com/in/niclas-lilja/">https://www.linkedin.com/in/niclas-lilja/</a> 
 
Sign up for the Startup Hustle newsletter:
<a href="https://newsletter.startuphustle.xyz/">https://newsletter.startuphustle.xyz/</a> 
 
 
Highlighted Discussion Points
<ul>
<li aria-level="1">Starting a SaaS company in Sweden, with insights on the market and regulatory challenges. 0:31</li>
<li aria-level="1">Scaling down target markets and expanding internationally, with insights on business culture and communication differences between the US and Europe. 5:24</li>
<li aria-level="1">Billing and pricing strategies for software companies. 12:47</li>
<li aria-level="1">Billing and revenue recognition for SaaS companies, with emphasis on the importance of accurate data and staying focused on ICP. 18:56</li>
<li aria-level="1">Billing and pricing strategies for SaaS companies. 22:51</li>
<li aria-level="1">Pricing strategies for enterprise software companies. 28:39</li>
</ul>

Startup Hustle is a podcast for entrepreneurs, by entrepreneurs.  With the mission of telling the real story of startups and entrepreneurs, topics range from funding to failure and beyond.  If you want to start, own, or build a business then you're in the right place.   

Startup Hustle is a podcast for entrepreneurs, by entrepreneurs.&nbsp; With the mission of telling the real story of startups and entrepreneurs, topics range from funding to failure and beyond.&nbsp; If you want to start, own, or build a business then you're in the right place.&nbsp; &nbsp;

Startups, Entrepreneurship and Business are Not Easy

Startup Hustle

Startup Hustle is a podcast for entrepreneurs, by entrepreneurs.  With the mission of telling the real story of startups and entrepreneurs, topics range from funding to failure and beyond.  If you want to start, own, or build a business then you're in the right place.

The Complexities of SaaS Billing

Ever wonder why amazing entrepreneurs sometimes struggle to ask for what they want?

This episode explores the surprising roadblocks that can hold even the most successful founders back. We'll be joined by Kenneth Berger, an executive coach who's seen it all—from Slack's explosive growth to the unique challenges faced by startup founders.

Here's what you won't want to miss:
Secrets from Slack's early days: Kenneth shares behind-the-scenes insights on scaling a product with millions of users, and the crucial lessons learned along the way.
The coaching advantage: Discover how personalized coaching can help entrepreneurs overcome personal hurdles and become better leaders.
The power of asking: We'll crack the code on why entrepreneurs often struggle to ask for what they want and equip you with practical tips to finally go for it!
Following your gut: Learn how to trust your instincts and overcome the fear of rejection that holds so many back.

Join us for an episode packed with actionable advice and inspiring stories that will empower you to become a more confident and successful entrepreneur.





Find Startup Hustle Everywhere:

https://gigb.co/l/YEh5



This episode is sponsored by Full Scale:

https://fullscale.io



Visit the Kenneth Berger Consulting website: 

https://kberger.com



Learn more about Kenneth Berger:

https://www.linkedin.com/in/kberger



Sign up for the Startup Hustle newsletter:

https://newsletter.startuphustle.xyz





Highlighted Discussion Points
Why entrepreneurs struggle to ask for what they want, with tips from an executive coach. 0:31
Slack's early growth and product development. 1:19
Product development and growth of Slack, with insights on lessons learned and challenges faced. 4:17
Coaching, personal growth, and business challenges. 9:06
Entrepreneurship, coaching, and asking for what you want. 12:24
The power of asking for what you want in life, despite fear of rejection. 16:12
Asking for what you want in life, entrepreneurship, and business. 19:10
Asking and accepting responses with intention and clarity. 24:29
Executive coaching, following gut instincts, and overcoming fears. 27:28

Ever wonder why amazing entrepreneurs sometimes struggle to ask for what they want?
This episode explores the surprising roadblocks that can hold even the most successful founders back. We'll be joined by Kenneth Berger, an executive coach who's seen it all—from Slack's explosive growth to the unique challenges faced by startup founders.
Here's what you won't want to miss:
<ul>
<li aria-level="1">Secrets from Slack's early days: Kenneth shares behind-the-scenes insights on scaling a product with millions of users, and the crucial lessons learned along the way.</li>
<li aria-level="1">The coaching advantage: Discover how personalized coaching can help entrepreneurs overcome personal hurdles and become better leaders.</li>
<li aria-level="1">The power of asking: We'll crack the code on why entrepreneurs often struggle to ask for what they want and equip you with practical tips to finally go for it!</li>
<li aria-level="1">Following your gut: Learn how to trust your instincts and overcome the fear of rejection that holds so many back.</li>
</ul>
Join us for an episode packed with actionable advice and inspiring stories that will empower you to become a more confident and successful entrepreneur.
 
 
Find Startup Hustle Everywhere:
<a href="https://gigb.co/l/YEh5">https://gigb.co/l/YEh5</a>
 
This episode is sponsored by Full Scale:
<a href="https://fullscale.io/">https://fullscale.io</a>
 
Visit the Kenneth Berger Consulting website: 
<a href="https://kberger.com/">https://kberger.com</a>
 
Learn more about Kenneth Berger:
<a href="https://www.linkedin.com/in/kberger/">https://www.linkedin.com/in/kberger</a> 
 
Sign up for the Startup Hustle newsletter:
<a href="https://newsletter.startuphustle.xyz/">https://newsletter.startuphustle.xyz</a>
 
 
Highlighted Discussion Points
<ul>
<li aria-level="1">Why entrepreneurs struggle to ask for what they want, with tips from an executive coach. 0:31</li>
<li aria-level="1">Slack's early growth and product development. 1:19</li>
<li aria-level="1">Product development and growth of Slack, with insights on lessons learned and challenges faced. 4:17</li>
<li aria-level="1">Coaching, personal growth, and business challenges. 9:06</li>
<li aria-level="1">Entrepreneurship, coaching, and asking for what you want. 12:24</li>
<li aria-level="1">The power of asking for what you want in life, despite fear of rejection. 16:12</li>
<li aria-level="1">Asking for what you want in life, entrepreneurship, and business. 19:10</li>
<li aria-level="1">Asking and accepting responses with intention and clarity. 24:29</li>
<li aria-level="1">Executive coaching, following gut instincts, and overcoming fears. 27:28</li>
</ul>

Asking for What You Want, Slack Early Days

How does an experienced retail expert construct a cutting-edge financial platform? Prepare yourself because that's precisely the fascinating topic we're exploring in this episode!

Our guest today, Brad Parker, takes us on a wild ride through his 20-year retail experience, growing a business from a single location to a multi-million dollar empire. But Brad's story doesn't end there. He saw a gap in the market and decided to leverage his retail expertise to create FormPiper, a revolutionary platform designed to tackle consumer financing challenges.

Join us as Brad and Matt Watson delve into the often pain-riddled but exciting world of entrepreneurship. We'll explore Brad's journey from pet stores to tech, the challenges of rapid growth, and the secrets to scaling a business.

Get ready for insights on:
Hiring the right developers (even with an unconventional approach!)
Prioritizing tasks and treating every day like your grand opening
Building a winning sales team with effective training and tracking
Implementing a reservation program to boost revenue and engagement

This episode is packed with actionable advice and inspiring stories for anyone looking to launch or grow their business. So, whether you're a seasoned entrepreneur or just starting out, this one's for you!



Find Startup Hustle Everywhere:

https://gigb.co/l/YEh5



This episode is sponsored by Full Scale:

https://fullscale.io



Visit the FormPiper website: 

https://formpiper.com



Learn more about Brad Parker:

https://www.linkedin.com/in/brad-parker-6a175955



Sign up for the Startup Hustle newsletter:

https://newsletter.startuphustle.xyz



Highlighted Discussion Points
Entrepreneurship, retail, and tech with a successful founder. 0:31
Entrepreneurship, startup success, and hiring developers. 7:46
Challenges of rapid growth in a business. 10:59
Entrepreneurship, product development, and scaling a business. 14:35
Identifying ideal customers and verticals for business growth. 19:08
Prioritization and treating every day like the business's grand opening. 22:09
Creating a successful business culture and sales process. 27:40
Training and tracking KPIs for business success. 32:02
Implementing a reservation program for businesses to increase revenue. 33:59
Entrepreneurship, business growth, and software development. 39:03

How does an experienced retail expert construct a cutting-edge financial platform? Prepare yourself because that's precisely the fascinating topic we're exploring in this episode!
Our guest today, Brad Parker, takes us on a wild ride through his 20-year retail experience, growing a business from a single location to a multi-million dollar empire. But Brad's story doesn't end there. He saw a gap in the market and decided to leverage his retail expertise to create FormPiper, a revolutionary platform designed to tackle consumer financing challenges.
Join us as Brad and Matt Watson delve into the often pain-riddled but exciting world of entrepreneurship. We'll explore Brad's journey from pet stores to tech, the challenges of rapid growth, and the secrets to scaling a business.
Get ready for insights on:
<ul>
<li aria-level="1">Hiring the right developers (even with an unconventional approach!)</li>
<li aria-level="1">Prioritizing tasks and treating every day like your grand opening</li>
<li aria-level="1">Building a winning sales team with effective training and tracking</li>
<li aria-level="1">Implementing a reservation program to boost revenue and engagement</li>
</ul>
This episode is packed with actionable advice and inspiring stories for anyone looking to launch or grow their business. So, whether you're a seasoned entrepreneur or just starting out, this one's for you!
 
Find Startup Hustle Everywhere:
<a href="https://gigb.co/l/YEh5">https://gigb.co/l/YEh5</a>
 
This episode is sponsored by Full Scale:
<a href="https://fullscale.io/">https://fullscale.io</a>
 
Visit the FormPiper website: 
<a href="https://formpiper.com/">https://formpiper.com</a>
 
Learn more about Brad Parker:
<a href="https://www.linkedin.com/in/brad-parker-6a175955/">https://www.linkedin.com/in/brad-parker-6a175955</a>
 
Sign up for the Startup Hustle newsletter:
<a href="https://newsletter.startuphustle.xyz/">https://newsletter.startuphustle.xyz</a>
 
Highlighted Discussion Points
<ul>
<li aria-level="1">Entrepreneurship, retail, and tech with a successful founder. 0:31</li>
<li aria-level="1">Entrepreneurship, startup success, and hiring developers. 7:46</li>
<li aria-level="1">Challenges of rapid growth in a business. 10:59</li>
<li aria-level="1">Entrepreneurship, product development, and scaling a business. 14:35</li>
<li aria-level="1">Identifying ideal customers and verticals for business growth. 19:08</li>
<li aria-level="1">Prioritization and treating every day like the business's grand opening. 22:09</li>
<li aria-level="1">Creating a successful business culture and sales process. 27:40</li>
<li aria-level="1">Training and tracking KPIs for business success. 32:02</li>
<li aria-level="1">Implementing a reservation program for businesses to increase revenue. 33:59</li>
<li aria-level="1">Entrepreneurship, business growth, and software development. 39:03</li>
</ul>

From Pet Stores to SaaS & The Steps to Success

Have you ever dreamt of launching a startup but worried about the dangers of scaling too quickly? Or maybe you're already running a business that feels stuck, unable to reach its full potential.

This is the podcast for you. Join host Matt Watson as he explores the fascinating world of entrepreneurship with Dave Hirsch, a seasoned investor and turnaround specialist. Together, they'll crack the code on fundraising, growth strategies, and how to avoid the common pitfalls that can sink even the most promising startups.

In this episode, you'll hear:
Why too much money can be a bad thing for your business (and how to raise capital responsibly)
The surprising truth about the chances of startup success (hint: it's not what you think!)
The secret weapon for achieving long-term growth (it's not what you think either!)
Why some startups end up selling, and the challenges they face along the way
How to avoid common scaling mistakes that can derail your business

So, whether you're a budding entrepreneur or a seasoned business leader, tune in and get ready to unlock the secrets of building a sustainable, thriving company. Together, we'll debunk the myths, confront the challenges, and ignite your entrepreneurial journey!





Find Startup Hustle Everywhere:

https://gigb.co/l/YEh5



This episode is sponsored by Full Scale:

https://fullscale.io/



Visit the Metamorph Partners website: 

https://www.metamorphpartners.com/



Learn more about Dave Hersh:

https://www.linkedin.com/in/davehersh/



Sign up for the Startup Hustle newsletter:

https://newsletter.startuphustle.xyz/





Highlighted Discussion Points
Entrepreneurship, fundraising, and growth with a focus on avoiding premature scaling and false narratives. 0:31
Raising capital for startups, focusing on responsible growth and market realities. 4:25
Entrepreneurship, fundraising, and growth challenges. 8:27
Buying and growing profitable businesses. 13:21
Reasons why startups sell, including investor pressure and growth challenges. 15:46
Common pitfalls in scaling startups include hiring the wrong team and over-engineering sales and marketing. 20:43
Entrepreneurship, business growth, and leadership. 25:11
Entrepreneurship, leadership, and company transformation. 29:37

Have you ever dreamt of launching a startup but worried about the dangers of scaling too quickly? Or maybe you're already running a business that feels stuck, unable to reach its full potential.
This is the podcast for you. Join host Matt Watson as he explores the fascinating world of entrepreneurship with Dave Hirsch, a seasoned investor and turnaround specialist. Together, they'll crack the code on fundraising, growth strategies, and how to avoid the common pitfalls that can sink even the most promising startups.
In this episode, you'll hear:
<ul>
<li aria-level="1">Why too much money can be a bad thing for your business (and how to raise capital responsibly)</li>
<li aria-level="1">The surprising truth about the chances of startup success (hint: it's not what you think!)</li>
<li aria-level="1">The secret weapon for achieving long-term growth (it's not what you think either!)</li>
<li aria-level="1">Why some startups end up selling, and the challenges they face along the way</li>
<li aria-level="1">How to avoid common scaling mistakes that can derail your business</li>
</ul>
So, whether you're a budding entrepreneur or a seasoned business leader, tune in and get ready to unlock the secrets of building a sustainable, thriving company. Together, we'll debunk the myths, confront the challenges, and ignite your entrepreneurial journey!
 
 
Find Startup Hustle Everywhere:
<a href="https://gigb.co/l/YEh5">https://gigb.co/l/YEh5</a>
 
This episode is sponsored by Full Scale:
<a href="https://fullscale.io/">https://fullscale.io/</a>
 
Visit the Metamorph Partners website: 
<a href="https://www.metamorphpartners.com/">https://www.metamorphpartners.com/</a> 
 
Learn more about Dave Hersh:
<a href="https://www.linkedin.com/in/davehersh/">https://www.linkedin.com/in/davehersh/</a> 
 
Sign up for the Startup Hustle newsletter:
<a href="https://newsletter.startuphustle.xyz/">https://newsletter.startuphustle.xyz/</a> 
 
 
Highlighted Discussion Points
<ul>
<li aria-level="1">Entrepreneurship, fundraising, and growth with a focus on avoiding premature scaling and false narratives. 0:31</li>
<li aria-level="1">Raising capital for startups, focusing on responsible growth and market realities. 4:25</li>
<li aria-level="1">Entrepreneurship, fundraising, and growth challenges. 8:27</li>
<li aria-level="1">Buying and growing profitable businesses. 13:21</li>
<li aria-level="1">Reasons why startups sell, including investor pressure and growth challenges. 15:46</li>
<li aria-level="1">Common pitfalls in scaling startups include hiring the wrong team and over-engineering sales and marketing. 20:43</li>
<li aria-level="1">Entrepreneurship, business growth, and leadership. 25:11</li>
<li aria-level="1">Entrepreneurship, leadership, and company transformation. 29:37</li>
</ul>

The Complexities of SaaS Billing

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