In this episode, Matt Watson interviews Keith Harrington, the founder and COO of Novel Capital, about non-dilutive capital and alternative funding options for startups. They discuss the different types of capital available, such as revenue-based financing and venture debt, and the importance of understanding when and how to raise money. Keith emphasizes the need for entrepreneurs to have access to information, capital, and tools to make informed financing decisions. They also touch on the risks of raising too much equity and the benefits of practical, sustainable growth.

Takeaways
- Non-dilutive capital, such as revenue-based financing and venture debt, provides alternative funding options for startups.
- Entrepreneurs should carefully consider their use of funds and choose the right type of financing that aligns with their growth plans.
- Raising too much equity can lead to high valuations and potential dilution of ownership, making it important to be mindful of the long-term implications.
- Understanding the repayment structure, cost of capital, and potential risks associated with different financing options is crucial for making informed decisions.
- Tools like Novel Capital's venture match can help entrepreneurs connect with equity investors based on their underlying business dynamics.

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This episode is sponsored by Full Scale:
https://fullscale.io/ 

Find out more about Novel Capital here:
https://novelcapital.com/

Learn more about Keith Harrington here:
https://www.linkedin.com/in/keithharringtonkansas/ 

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Sound Bites
"The most important part of it is actually sales and marketing."
"Let's just start with what are you trying to accomplish. And then let's point you to the product that makes the most sense."
"Most people don't think about the downside of all of those."

Chapters
00:00 Introduction and Overview
03:10 Understanding the Service Offering and Target Audience
05:48 The Creation of Tools to Assist Entrepreneurs
08:17 The Importance of Sales and Marketing in Building a Business
10:08 The Challenges of Traditional Banks and the Need for Alternative Financing
12:02 Exploring Different Financing Options and Use Cases
15:13 The Role of Introductions to Venture Capital Firms
17:50 The Shift in Mindset Regarding Raising Venture Capital
20:35 The Risks of Raising Too Much Equity
23:30 The Benefits of Practical Growth and Bootstrapping
25:14 The Availability and Accessibility of Debt Financing
29:01 The Differences Between Debt Financing and Equity Financing
31:23 Considerations and Red Flags When Choosing a Financing Provider
34:00 Novel Capital's Tools and Venture Match Platform