In this episode of Startup Hustle, Matt Watson interviews Robby Yates, co-founder and Chief Everything Officer of FollowApp, a networking software company. They discuss Robbie's journey from being a salesperson to becoming an IT guy and starting his own company. They also talk about the importance of networking, the challenges of being a non-technical founder, and the benefits of white labeling. Robby shares tips for effective networking and emphasizes building a strong team and listening to others. He also highlights the importance of perseverance and believing in oneself as an entrepreneur.

Important Takeaways

• Networking is a valuable tool for entrepreneurs and should be approached with intention and a focus on helping others.
• Building a strong team and listening to advisors are crucial for success as a non-technical founder.
• White labeling can be a game changer for a business, allowing for easier promotion and increased revenue.
• Effective networking requires being yourself, not wearing a mask, and following up with contacts.
• Raising funds can be challenging, but networking events can lead to unexpected opportunities.
• It's important to embrace rejection and keep going, believing in oneself and the value of the product or service being offered.

Don't miss this insightful conversation about becoming a non-tech founder in the tech world. 

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This episode is sponsored by Full Scale:

https://fullscale.io

Visit the Follow App website: 

https://thefollowapp.co 

Learn more about Robby Yates:

https://www.linkedin.com/in/robert-yates-130105 

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Highlighted Discussion Points

• Creating a software company, challenges and lessons learned. 0:31
• Entrepreneurship, trust, and business growth. 6:03
• Pricing sensitivity and value-based pricing, with a focus on B2B vs. B2C. 10:53
• White labeling software, networking, and app deployment. 12:43
• Networking strategies for introverts and extroverts. 17:49
• Using software to manage networking at events. 22:33
• Entrepreneurship, networking, and fundraising challenges. 25:41
• Building a tech company, overcoming challenges, and staying motivated. 30:44