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Design that Drives: Software Development Requirements

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Join Matt Watson and CEO and Founder of Planorama Design, Matt Genovese, as they discuss software development requirements that drive design. They dive deep into the intricate world of software development, where the blueprint for success lies in the often-overlooked realm of software requirements. 

The two veteran developers and entrepreneurs share their insights into the underlying significance of well-crafted requirements in software development. Matt Watson uses the analogy of home blueprints to illustrate how not having software requirements right off the bat can make a lot of waste and mess. Bathrooms, for instance. 

The discussion further ventures into the fascinating territory of design debt in software development, highlighting the delicate balance between evolving UI designs and potential customer alienation. Watson and Genovese share frustrations with industry tools like Google Analytics and unveil their toolkit secrets. These include whiteboards, Fig Jam, and the internally developed Sinfonia, designed to break down problems and enhance collaboration in planning.

The conversation concludes with reflections on the intersection of software development, user experience, and entrepreneurship, with both Matts underscoring the paramount importance of customer engagement in crafting effective software requirements.

Get ready for an enlightening journey into the heart of technology and entrepreneurship on this "Startup Hustle" episode with Matt Watson and Matt Genovese.


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This episode is sponsored by Full Scale:


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Learn more about Sinfonia - Product requirements tool for product managers and teams:


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